Tourism is acknowledged by the Scottish Government as being “Scotland’s most important industry”.
As the voice of the industry, the Scottish Tourism Alliance has a clear agenda for influencing and shaping policy to drive growth for our industry and deliver the ambitious National Strategy, Tourism Scotland 2020 vision, ‘to be a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.’
Our mission is to help shape the right conditions for growth and profitability for the tourism sector and raise the profile and importance of tourism in Scotland.
We strive to connect with all sectors of the tourism industry in every region across Scotland. To enable us to offer the best possible representation of the issues and challenges we face as an industry and bring about the change we need to drive our tourism economy, it is vital that we hear your voice. Keep up to date with our latest news/industry and connect with us.