Our focus is to shape and influence the creation of industry friendly policy through evidence to enable Scotland’s tourism industry to reach its growth potential.
The STA also leads the facilitation, co-ordination, ongoing development and delivery of the National Strategy: Tourism Scotland 2020.
To enable us to offer the best possible representation of the issues and challenges we face as an industry and bring about the change we need to drive our tourism economy, it is vital that we hear your voice. Keep up to date with our latest news/industry and connect with us.
Tourism is everybody’s business. Join the STA add your voice and support to help influence and enable the future growth of Scotland’s tourism.