Your voice in tourism matters

The STA is the largest member organisation for tourism businesses in Scotland and the leading representative body for its tourism industry.

Our focus is to shape and influence the creation of industry friendly policy through evidence to enable Scotland’s tourism industry to reach its growth potential.

The STA also leads the facilitation, co-ordination, ongoing development and delivery of the National Strategy: Tourism Scotland 2020.

To enable us to offer the best possible representation of the issues and challenges we face as an industry and bring about the change we need to drive our tourism economy, it is vital that we hear your voice. Keep up to date with our latest news/industry and connect with us.

Tourism is everybody’s business. Join the STA add your voice and support to help influence and enable the future growth of Scotland’s tourism. 



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Our Patrons

The STA has been able to grow and strengthen its position as the voice of the tourism industry in Scotland thanks to the much valued support of our Patrons. We are hugely grateful to each of our Patron organisations, each of whom play a valuable part in helping to grow Scotland’s tourism industry.