The Association of Scotland's Self-Caterers (ASSC) Barometer Survey
- The 2017 Season was overall thought better than 2016, with increases in both turnover and guest numbers.
- For 2018, Several barriers to growth/obstacles to success were identified. These include:
rising costs of business
seasonal & poor weather
a rise in digital marketing channels
- Generally, there is an optimism for 2018 where bookings are looking about the same as 2017 or slightly better, although there is some concern about an increase in last minute bookings.
- 4% of Members have not experienced a change in guest demographic but where a change has been experienced, it is thought that more EU and international guests are visiting.
- Nearly 40% of Members thought that the majority of their guests are visiting from England, Wales and Northern Ireland.
- Over 70% of Members have not applied for a change of use for their self-catering property.
- Nearly 60% of Members do not accept bookings for longer than 31 consecutive days.
- 45% of Members are aware of the new Private Residential Tenancy Agreement Legislation.
- 5% of Members have concerns for the self-catering sector in Scotland. The main concerns include:
Legislation & Regulation (Tourist Tax, Small Business Bonus Scheme, Energy Performance Certificatess, Restrictions to number of nights)
Online Travel Agencies
- Nearly 80% of Members are aware of the new GDPR Legislation & many took steps to prepare for the deadline.
- 45% of Members have implemented changes to their Marketing Strategy in the past 2 years.
- There seems to be an increase in online, targeted marketing with some members creating a marketing strategy, employing marketing professionals or undertaking training themselves.