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The Association of Scotland's Self-Caterers Barometer Survey

The Association of Scotland's Self-Caterers (ASSC) Barometer Survey

Headline Findings

  • The 2017 Season was overall thought better than 2016, with increases in both turnover and guest numbers.
  • For 2018, Several barriers to growth/obstacles to success were identified. These include:

rising costs of business

poor connectivity

seasonal & poor weather

increased competition

a rise in digital marketing channels

  • Generally, there is an optimism for 2018 where bookings are looking about the same as 2017 or slightly better, although there is some concern about an increase in last minute bookings.
  • 4% of Members have not experienced a change in guest demographic but where a change has been experienced, it is thought that more EU and international guests are visiting.
  • Nearly 40% of Members thought that the majority of their guests are visiting from England, Wales and Northern Ireland.
  • Over 70% of Members have not applied for a change of use for their self-catering property.
  • Nearly 60% of Members do not accept bookings for longer than 31 consecutive days.
  • 45% of Members are aware of the new Private Residential Tenancy Agreement Legislation.
  • 5% of Members have concerns for the self-catering sector in Scotland.   The main concerns include:

Legislation & Regulation (Tourist Tax, Small Business Bonus Scheme, Energy Performance Certificatess, Restrictions to number of nights)


Online Travel Agencies

  • Nearly 80% of Members are aware of the new GDPR Legislation & many took steps to prepare for the deadline.
  • 45% of Members have implemented changes to their Marketing Strategy in the past 2 years.
  • There seems to be an increase in online, targeted marketing with some members creating a marketing strategy, employing marketing professionals or undertaking training themselves.

Read the full survey.

Last Modified: Monday 11 June 2018 11:56
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