VisitScotland Chief Executive, Malcolm Roughead, responds to the release of the quarterly (Q3 2016) International Passenger Survey (IPS) tourism statistics by the UK Office of National Statistics (ONS). He said:
"The latest visitor figures for Q3 (July – Sep) are very encouraging and this should offer confidence to the industry that we can continue to perform successfully as Scotland's main economic driver during these periods of political and economic uncertainty...
Visitors in search of their family connections in Scotland are highly motivated, and research shows they stay longer, they spend more and they often travel at off peak times. With over 213,000 annual trips currently, and an increase expected in 2017 - the Year of History, Heritage and Archaeology, this is a market you can't afford to ignore.
- National Tourism Development Framework supports growth by 2020
- £8 billion earmarked for national and local transport projects
- £486 million digital investment includes plans for superfast broadband across Scotland
A new report from Heritage Lottery Fund (HLF) shows that overseas visitors to the UK's cultural, historic and natural heritage attractions spend more than double per visit, compared with their domestic overnight counterparts
Collaboration and a call to focus on growth priorities are two of the key findings which will be announced to industry today as tourism leaders address over 500 delegates at the Scottish Tourism Alliance (STA) Annual Conference at the EICC in Edinburgh.
2017 has been designated the Year of History, Heritage and Archaeology, a year that will celebrate our country's unique history and heritage with a programme of activity aimed at supporting and driving the nation's tourism and events sector.