Scotland’s food and drink tourism sector is worth an estimated £2.5 million a day to the economy, industry chiefs have revealed.
VisitScotland highlighted the figure at the launch of the Year of Food and Drink, a 12-month celebration of Scottish produce.
The year-long event aims to promote Scotland’s food and drink across the tourism sector and enhance its reputation around the world.
With visitors spending around a fifth of their holiday budget on food, tourism chiefs hope to further increase the profile of Scottish delicacies such as haggis, seafood, whisky and shortbread.
The Year of Food and Drink aims to raise awareness of Scotland’s restaurants, hotels, food and drink producers, B&Bs, cafes and visitor attractions, and will feature a programme of food-focused events.
Tourism minister Fergus Ewing said: “The Year of Food and Drink will build upon the momentum generated during the Year of Homecoming 2014, further developing Scotland’s reputation as a first-class visitor destination.
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