The Scottish Tourism Alliance (STA), the representative body for tourism businesses in Scotland has today announced full details of the inaugural Scottish Tourism Month.
The aim of the month is to engage, connect, inform and inspire all of Scotland’s tourism businesses and organisations, celebrating the enormous contribution of the tourism industry to Scotland’s economy.
Scottish Tourism Month has evolved from the traditional Scottish Tourism Week and this year over 30 sectoral, destination and business events will take place the length and breadth of Scotland under the banner of Scottish Tourism Month, such as the Scotland Food & Drink Annual Conference, The Thistle Awards and EventIt with a Parliamentary Reception at Holyrood confirmed as one of the final events of the month.
The highlight of Scottish Tourism Month is the STA Signature Conference which will be held this year at Glasgow’s SEC on 1st March. A series of tourism business workshops followed by a special Glasgow Welcome’s Civic Reception at the new Clydeside Distillery will take place on the eve of conference
Speaking about Scotland’s national tourism month event, Marc Crothall, Chief Executive of the STA commented: “Scottish Tourism Month is a new opportunity for everyone in Scotland’s tourism sector to get involved in these industry events and conversations happening all over the country and also to take inspiration and insights from some of the tourism world’s leading figures who will be joining us at STA Conference. This month long series of events has been designed to raise awareness of the issues which affect the competitiveness and sustainability of Scotland’s tourism industry, highlight the opportunities we have to grow our industry and also encourage collaboration, networking and knowledge sharing between tourism organisations in Scotland.”
He added: “The STA Signature Conference is a 'do not miss' for managers and leaders of all businesses, large or small in Scotland’s tourism industry. The conference has grown in size each year and for 2018 we’ve chosen the SEC in Glasgow as our venue, offering a larger space for our conference, exhibition and evening reception. The programme is our strongest yet; thought leaders from the world of finance, economic policy, innovation and technology and the political world will headline the speaker line up this year.”
Keynote speakers include Professor Graeme Roy, Director of the Fraser of Allander Institute, who will set the background scene for the day in the morning session, ‘A Forecast of What Lies Ahead - The Future Economic Outlook’ with his insights, analysis and future predictions for the Scottish tourism industry in the context of the UK and global economy. The ‘Leading in a Fast Changing World’ session will offer some fresh thinking and insights delivered by keynote speaker, internationally acclaimed author and futurist Graeme Codrington. Graeme, one of the world’s top rated speakers is an expert on the future of work, one of the most important themes for the tourism industry and will also chair a select panel who will discuss how best to engage skills and retain our future workforce.
‘The Future of Our Industry is Still in Our Hands!’ session will welcome one of most inspirational speakers from the hospitality world, George Campbell Gray to share his stories, experiences and wisdom from his years spent not only as a Catey Award winning hotelier with an international portfolio of hotels from Beirut to Islay, but as Vice President of Save the Children and his work as an environmentalist.
The conference will be opened again this year with the Ministerial Address from Cabinet Secretary for Culture, Tourism and External Affairs, Fiona Hyslop MSP who will share thoughts on the opportunities and challenges currently faced by our industry and the importance of tourism to our economy.
As a celebration of the Scottish Government focus year, The Year of Young People 2018, the conference event will be hosted this year by 15 year old Marcus Hyka from Glasgow along with broadcaster and journalist, Stephen Jardine.