STA News Keep up to date with all the latest news

Job Vacancy – Green Tourism Head of Marketing/Marketing Manager

06 Apr 2016

This is an exciting opportunity for a talented, experienced marketing professional to support re positioning Green Tourism as one of the UK’s  leading sustainable tourism brands in both the business to business and the business to consumer market.

This is a new senior management position, and the person appointed must be capable of setting this department up to meet the expanding needs of the business, its clients and its teams.  Reporting strategically on brand performance to the board and on a day to day operational activity to the Managing Director, you will be required to perform a variety of tasks to ensure the successful and quantifiable delivery of the digital marketing and brand management of the business.

We are seeking a highly motivated and creative individual with a minimum of 2 years’ digital marketing experience, who will develop and expand the brand reach in both market segments through a creative content strategy.  This will be designed to deliver consistent and quantifiable results of generating inbound traffic and converting visitors to the site to enquiries sales and reporting.

Core responsibility will be for enhancing the market position of the brand to attract additional revenue and to grow the business in line with the company financial and brand objectives.  Other tasks can include project management, coordination of marketing activities, strategic planning, internal and external relationship management, innovative development of opportunities, and keeping the database of knowledge on the clients.

Key Responsibilities

Executing social campaigns effectively in line with the company’s brand tone and style

Delivering clear objectives and goals for: growth of likes, reach, engagement, leads and sales

Creating interesting and relevant visual content that leaves a lasting impression, ensuring it’s consistent, compelling and gets the point across

Supporting the Managing Director and the Board, to develop and implement the marketing strategy, monitoring closely and making adjustments to meet objectives

Implementing and managing the PPC and have the ability to interpret and manage analytics.

Have demonstrable experience in managing creative and digital agencies

Managing listening, responding, asking questions and general engagement with audiences

Demonstrating careful consideration when responding to leads, ensuring leads are tracked and managed in line with the company’s customer journey model

Implementing growth and engagement strategies to convert fans/followers into customers

Measuring results on a weekly basis in line with goals and objectives

Developing and managing all of the core collateral required to deliver to the marketing plan (online and offline)

Managing and communicating market research, market intelligence, and customer quality surveys

Working with the CEO to support and develop the international strategy for embedding the brand in key and existing markets of Canada. South Africa, Zimbabwe, Italy and Ireland

Managing and delivering on a weekly basis the analyses of lead performance and giving recommendations for re-direction of activity and budget where required

Managing and delivering the final contract, deposit and client communication plan to all new clients

Managing and developing relationships with partners and stakeholders, in support of additional sales and revenue opportunities in tandem with the Chief Executive and the MD

Working with the Chief Executive and the MD to develop and produce creative and innovative presentations, opinion pieces and media stories to facilitate new business wins and create greater consumer brand awareness

Working with the MD to develop and manage a corporate client target database, updating as new information and knowledge is learned, and being the conduit for researching this market intelligence

Working with the Chief Executive and the MD to develop and deliver the enhanced business benefits for members to retain them in membership and reduce churn

Manage the account management process, setting targets and supervising activities

Skills and Capabilities:

Experienced and passionate to work with Green Tourism

Hold a current and unblemished UK license & a car owner

Possess knowledge and experience of traditional marketing. Marketing degree is welcomed but not required with relevant work experience. Minimum 3 years’ experience

Demonstrate creativity and documented immersion in Digital and Social Media (please provide links to profiles as examples)

Display in-depth knowledge and understanding of Social Media platforms, their respective participants and how each platform can be used in different scenarios

Exhibit the ability to jump from the creative side of marketing to the analytical side, being able to demonstrate why ideas are analytically sound

Be driven to learn and develop skills and knowledge for the market sector in which we operate.

Be an excellent writer, able to adapt communication styles to suit the brand objectives

Be a team player with the confidence to take the lead and guide other employees when necessary (i.e. content development, creation and editing of content, and online reputation management)

Be mindful of the company’s brand and reputation at all times, whether working with internal teams, professional advisors, suppliers or clients

Be discreet, exert sound judgment and preserve confidentiality

Possess functional knowledge of and/or have personal experience with WordPress and SM scheduling tool Hootsuite

Be able to demonstrate strong leadership skills, strong and efficient communication skills and maintain a well organised department while being pleasant and positive;

Be mindful of the company’s brand and reputation at all times, whether working with internal teams, professional advisors, suppliers and clients

Be able to manage budgets, margins and deliver profitable jobs for the business and our customers/members

Be positive, polite and persuasive with effective communication skills;

Be able to negotiate with suppliers, build positive relationships, while coordinating and managing projects in a thorough and professional manner

Be discreet and exert sound judgment to be able to preserve confidentiality

Able to meet deadlines, and drive teams to meet deadlines with accuracy

Flexible to work in non-business hours

Skilled and experienced in all Microsoft/ACT /CRM/Gant Chart /or other planning software

Confident in verbal and written communication

Be confident in achieving business and financial objectives and be rewarded by results

Last Modified: Monday 20 June 2016 08:39
Related Articles: ​Scottish Government announces £300k funding boost for Ayrshire & Clyde tourism Secure your place at Scotland's tourism industry conference 2019 Tourism At The Top STA responds to Edinburgh Chamber of Commerce Tourism Tax Survey Rising stars of tourism Young talent recognised at Scottish Thistle Awards Edinburgh City Council Consultation Events for Hospitality and Tourism Sector Mission to strengthen European visitor markets for Scottish tourism Q3 Tourism Industry Barometer – please contribute! Scotland's First Minister announces new support for tourism sector at national industry conference STA responds to First Minister tourism tax announcement at STA Autumn Conference