Digital has changed how our visitors are inspired, plan, book and share their trips and that creates challenges and opportunities for us all in the way we market and sell our products and destinations. We're confident that this new site will help you navigate the ever-changing digital landscape
Digital expertise, without the jargon.
Digital Tourism Scotlandis a £1.2 million Scottish Government initiative which see’s seven partners working together to support tourism businesses with digital marketing.
Phase one delivered more than 2,000 instances of digital support with a 97% satisfaction rating. Phase two sees an improved online resource and events programme that provide digital expertise without the jargon, demystify digital marketing and essentially offering you expertise, practical advice and clarity. Whatever your digital knowledge these resources will allow you to learn something new, at your own pace.
By using more digital tools effectively, your business can strengthen connections with potential and existing visitors and achieve efficiencies and greater productivity.
Learn in your own time, at your own pace
The online topics library is home to a huge amount of knowledge that’s specifically geared towards helping you brush up on your online marketing skills.
From ensuring you're found online to building relationships with your customers – we’ve got it covered.
Connect and learn
Outside of our online information, we also offer face-to-face learning. Take a look at our events section for one-to-one surgeries, workshops and more… all tailor-made to help you develop and practice the most effective digital marketing techniques.
Coming up we have 'Why do Online Travel Agencies (OTAs) dominate search results?' in St Andrews on 6 November and 'Google Plus and Google Apps for Tourism' in Lochaber on 13 November.