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Press Release: Wish You Were Here 2016 – Live Music Tourism's Economic Contribution to Scotland Reve

13 Jun 2016

Today UK Music publishes Wish You Were Here 2016 – A new report that reveals the vast contribution of music tourism to the Scottish economy.

The study showed that 928,000 music tourists visited Scotland in 2015 to attend a live concert or music festival. These visitors generated a staggering £295 million in total for the local economy, and helped sustain 3,230 full-time jobs across the nation..

Music festivals and concerts have been adding to Scottish happiness and wellbeing for decades. Importantly music tourism has been driving wealth into recovering local economies across the whole of the UK. Wish You Were Here 2016 clearly shows the value of live music and music tourism to Scotland through live concerts and festivals and the huge boost that it continues to bring to the area both culturally and economically.

The report also highlights the city of Glasgow and breaks down economic and cultural scale and impact of live music and music tourism within the city, where last year 1.4 million attended music events including 449,000 music tourists, who generated £105 million in revenue for the city.


£295 million generated by music tourism in Scotland in 2015

928,000 music tourists attending music events in Scotland in 2015

3,230 full time jobs sustained by music tourism in 2015

1.4 million total attendance at music events in Glasgow in 2015

450,000 music tourists generated £105 million in Glasgow last year


Pete Wishart MP for Perth and North Perthshire said:

“Scotland attracts almost a million music tourist each year. People come to our nation to enjoy our festivals and gigs, generating £105 million in spend in the process. Scotland is rich in creativity. We must continue to champion our creative industries and the vital role that they provide to our communities and economy.


Alison Thewliss MP for Glasgow Central said:

“Glasgow has been recognised by UNESCO as a City of Music, and we are lucky to have a wealth of venues including the Barrowlands and King Tuts, to the City Halls and the Royal Concert Hall, the SECC and the Hydro. Glasgow is also growing musical talent and reaching out to the world through the efforts of The Royal Conservatoire of Scotland. Last year alone, almost half a million music tourists came to Glasgow, providing over 1100 jobs for local people and a boost of over £100 million to the city’s economy.”


Patrick Grady MP for Glasgow North said:

“Glasgow’s music scene is famous around the world, and is recognised by UNESCO as one of nine global Cities of Music. The Wish You Were Here research from Music UK shows just how important the industry is to the city’s economy – generating £105 million in tourism and sustaining well over 1000 jobs across the city. People who want to make a career in music, or enjoy live music in fantastic settings, are absolutely right to wish they were here. Glasgow has always been a hub for artistic and cultural creativity, and the thriving music scene is a huge part of that success story. We’ve got the venues, the talent, and the support networks that I’m sure will keep the music scene going from strength to strength.”


Jo Dipple, UK Music Chief Executive said:

“The appetite for live music has continued to grow. Last year overseas music tourism increased by 16%, whilst British music events were attended by a staggering 27.7 million people in 2015. What this report shows, unequivocally, is the economic value of live music to communities, cities and regions.”


For further information on this report / interview requests please contact:

James Murtagh-Hopkins

Director of Communications UK Music

0203 713 8452 // 07834 335525


Notes to Editors:

This study was carried out by Oxford Economics on behalf of UK Music.

2016 is the second edition of the report, which was first published in 2013.

Full Methodology is available at



About UK Music:

UK Music is the umbrella organisation which represents the collective interests of the UK’s commercial music industry – from artists, musicians, songwriters and composers, to record labels, music managers, music publishers, studio producers, music licensing organisations and the live music industry. The members of UK Music are: AIM, BASCA, BPI, FAC, MMF, MPA, MPG, MU, PPL, PRS for Music and the Live Music Group.

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