Scotland’s tourism industry has just come through what has traditionally been out busiest quarter (July – September) – was your summer as good as you would have hoped? Better? Worse?
It’s important to understand what factors impact on our tourism industry during this period so we’re calling on all tourism businesses to take a few minutes to contribute to the latest Scottish Local Tourism Industry Barometer to provide insight into national, regional and sectoral performance.
Survey results are published in a dashboard format, allowing interested parties to further analyse the information gathered to:
• Make informed decisions about your business
• Identify opportunities for growth and gaps in the market
• Have evidence to support investment decisions
It is in the interest for all in engaged in Scottish tourism that the STA is pushing out this excellent VisitScotland Barometer to all our Members and wider audiences as it’s important for us all to gather as much business performance insight as possible to help inform our future thinking and areas for discussion with policy makers too - we appreciate you may well receive it via other channels too see it popping too as the survey is a collaboration between local councils, destination organisations and national bodies.
It’s anonymous and the more businesses that take part, the more valuable the data, so please do contribute.
The survey will close on Monday 19 November.