Quote from Marc Crothall, Chief Executive:
Scotland has experienced tremendous success as a global tourist destination during 2016, and in previous years and the industry must be congratulated on their determination, resilience and positive approach to delivering what has become a world-renowned authentic, quality visitor experience. The latest statistics are very encouraging and this should offer confidence to the industry at this uncertain time that we can continue to perform successfully as Scotland’s main economic driver.
Tourism like other sectors faces many challenges and every tourism business in Scotland must now focus on our growth priorities and markets, as identified in the Tourism Strategy Mid-Term Review to allow Scotland to be as competitive a destination as it should be.
A newly strengthened, collaborative approach between industry, Scottish Government and public agencies has launched, ‘The Big Five Questions’ which aims to close the predicted gap and lay the foundations for sustained growth to 2020 and beyond and I would urge tourism businesses to take advantage of the support available as part of the campaign and continue to great achievement we as an industry have had to date.
Tourism faces many challenges and unknowns post EU Referendum and engaging in The Big Five Questions right now is the most effective way to future proof individual businesses and strengthen and grow Scotland’s tourism industry for 2020 and beyond.”