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Sir Brian pledges Stagecoach Group's continued sponsorship of the STA and four

29 Aug 2012


29August 2012, Scottish Tourism Alliance.

The Scottish Tourism Alliance to receive the continued sponsorship of the Stagecoach Group and announce the support of four new “Patron” sponsors: Zero Waste Scotland, Arnold Clark, Cal Mac Ferries & Fishers Laundry Services.

MARC Crothall Chief Executive of the STA commented “Having the support of these “flagship” Scottish business’ is superb. Not only will their financial pledge enable the STA to continue to stage various quality events for the benefit of our members but having such business willing to engage at close hand with us re enforces the credibility of the STA as the national tourism organisation that leads on industry matters”

Sir Brian Souter, Stagecoach Group Chief Executive, said: “Tourism is a crucial sector of the Scottish economy, supporting 200,000 direct jobs, and visitors to our country spend more than £4 billion a year. Public transport has a key role in ensuring people can access the best of what Scotland has to offer.

“We have a common interest in working together to maximise the opportunities to grow tourism and our wider economy. The Scottish Tourism Alliance is exactly the kind of partnership approach we need to make that happen.”

Denise Connelly – Hospitality Tourism & Events Zero Waste Scotland said “Zero Waste Scotland is delighted to be a Patron Sponsor and to work with the Scottish Tourism Alliance to achieve our common goal of supporting the development of a sustainable and thriving tourism industry inScotland.  Establishing supportive partnerships with expert bodies in key business sectors is vital to success and Zero Waste Scotland values the support of the Scottish Tourism Alliance, a trusted voice within the sector and well-respected for its experience and expertise.

The vision of the Scottish Tourism Alliance is to promote the quality of the Scottish tourism industry, including the achievement of excellent customer experience and value for money.  By using resources efficiently, reducing waste and making operations more efficient, businesses inScotland’s tourism industry can save money –and provide a better quality experience for the customer. Zero Waste Scotland works with businesses, individuals and communities to help them reduce waste, recycle more and use resources sustainably”

Zero Waste offers sector-specific support to businesses in Scotland’s tourism industry to help them take simple steps towards minimising waste, valuing resources and saving money. To access the Zero Waste  support services, including expert advice and free online training tools, visit or contact our helpline 0808 100 2040.”

Drew Collier –– Head of Commercial Development- Caledonian MacBrayne quotes   “Cal Mac Ferries are delighted to become a patron sponsor of Scottish Tourism Alliance in recognition of the status that the STA have within the industry. Cal Mac also has the desire to and looks forward to working at close hand with the STA and industry leaders to drive forward the Tourism 2020 strategy.

Andy Orr – Business Development Manager – Arnold Clark   commented “The Arnold Clark Group is keen to support all industries withinScotland.  Tourism is a key industry for our country now and in the future.  We recognise the need for a coherent medium/long term strategy for tourism inScotland. We believe that the establishment of Scottish Tourism Alliance will be instrumental in developing a consolidated strategy.”

Bruce McHardy – Managing Director of Fishers Laundry Services quotes “Fishers Services are delighted to become a patron sponsor of the STA and through this participation we acknowledge the STA‘s lead role in supporting and representing the tourism industry in Scotland.”

For further details on the Scottish Tourism Alliance or should you wish to enquire about how to become a member visit or call 01786 459235



Notes to Editors

The Scottish Tourism Alliance is an evolution of the Scottish Tourism Forum which was established in 1998 to act as the ‘voice of the tourism industry in Scotland’. TheAllianceis conceived as the ‘association of associations’ and its activities can be summarised as: Government, Representation, Advice, Information and Networking (GRAIN). Its particular aims and responsibilities are to:

Provide strategic leadership to the industry, from within the industry;

Take a leading position in the development of the strategy for the Scottish tourism industry to ensure that the industry is competitive and maximises its contribution to the economy ofScotland– in effect, be the working arm of the Tourism Leadership Group;

Facilitate and support the delivery of the industry strategy and work in partnership with associations, businesses, public agencies and others to deliver the strategy;

Create an ’alliance of influencers’ from among those involved in tourism in Scotland whether their role be sectoral, geographic, market or product      based;

Be the officially  recognised and  stalwart champion of the cause of tourism and represent the interests of tourism businesses to government, public agencies and policy-makers

Capitalise on the strengths and capabilities of different participants and avoid duplication and overlap with the activities of other organisations

Be the overarching body that will represent the interests of all businesses (through the trade and other associations of which they are members) and      other organisations with interests in Scottish tourism;

Be independent, informed and objective;

Provide support, advice and networking opportunities to businesses

Be self-sustaining financially through industry contribution, sponsorship, patronage and selective commercial activities which provide benefits to members.

 29August 2012



Last Modified: Monday 01 August 2016 09:56
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