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STA Council responds to COSLA Call For More Financial Power for Councils


The member Council of the Scottish Tourism Alliance (STA) welcomes the reaffirmed Scottish Government position that it will not legislate to grant powers to local authorities to introduce a Transient Visitor Tax without the full involvement of the tourism industry and ensuring that the long term interests of the industry are fully recognised. 

The STA Member Council is of the view that any change to this position should only be considered in the light of an objective and well-informed national, rather than local debate, following conduct of independent research, undertaken by a suitably experienced firm or, perhaps, SPICE (Scottish Parliament Information Centre) and formal stakeholder consultation initiated by the Scottish Government.

The STA has communicated a request this week to the Scottish Government for a meeting for initial discussions around the preparation of the research brief and shaping of a proposed framework for consultation.

While a tourism tax/visitor levy may work well for tourism businesses, destinations and local authorities in other global destinations where the level of VAT on tourism services is lower than that of the UK, the idea must be examined within the context of: the UK having the second highest VAT rate in Europe at 20%; the challenges which exist to the imposition of an additional tax; the impact on price-sensitive visitors and indeed the impact on businesses already coping with the ‘perfect storm’ of rising costs that tourism businesses in Scotland currently face. 

We would also highlight that whilst the exchange rates are currently favorable for our international markets this may not persist beyond the short-term and the fact remains that around 60% of Scotland’s tourism spend comes from our already squeezed domestic visitors. Any further tax or levy applied could seriously dilute this market. 

The UK is second from bottom in the World Economic Forum ranking, 135/136, when measured solely on international tourism price-competitiveness; this is in stark contrast to its overall ranking of 5th in the world when the full range of international tourism indicators are included. This underlines that the introduction of a tourism tax or any such visitor levy would further reduce the competitiveness of our already heavily taxed sector relative to competitor destinations. Any new tax on tourists or the businesses serving them could ultimately have a potentially devastating long-term impact on Scotland’s tourism industry and local economies which could lead to potential job losses. 

It would also in our opinion negatively impact businesses, beyond the accommodation sector that would be expected to collect any tourist tax, that rely on the tourism economy by reducing visitor spending right across the industry; in pubs, restaurants, shops, cafes, visitor attractions and entertainment venues. 

It should also not be ignored that tourism businesses already contribute significantly towards enabling public sector spending through high levels of business rates with many also contributing to local BIDs to which invest in the destination. Over and above this many tourism businesses also provide direct funding support as members of their local destination marketing bodies on top of investing in their own business marketing and promotional activity which, of course, benefits the destination overall.

The need for Scotland to remain, and indeed become more competitive as a destination for visitors to travel to and spend money in is now greater than ever in relation to our impending exit from the EU.  Applying any additional taxation or levy to visitors in the current economic conditions and tax regimes that are currently in force is not the answer.

Only if there is clear evidence that there would be no negative impacts on the Scottish tourism economy, and its component businesses, including, tourism employment and importantly, the accommodation sector might the STA Member Council then be open to reconsidering its current position.

The following STA Council Members and other organisations have signed up to support this statement to date are:

  • Association of Scottish Visitor Attractions (ASVA)
  • Association of Scotland’s Self Caterers (ASSC)
  • Argyll & Isles Tourism Co-operative (AITC)
  • British Amusement Catering Trade Association (BACTA)
  • British Holiday Parks & Homes Association (BH&HPA)
  • Caravan & Motorhome Club
  • Confederation of Passenger Transport UK – Scotland
  • Destination Orkney
  • Farm Stay
  • Federation of Small Businesses (FSB)
  • Green Tourism
  • Hostelling Scotland
  • Outer Hebrides Tourism (OHT)
  • Scottish Bed & Breakfast Association (SBBA)
  • Scottish Beer & Pub Association (SBPA) 
  • Scottish Country Sports & Tourism Group (SCSTG)
  • Scottish Destination Management Association (SDMA)
  • Scottish Licensed Trade Association (SLTA)
  • Sail Scotland
  • U.K. Hospitality [Edinburgh, Glasgow & Inverness Hotels Associations]
  • VisitArran
  • Wild Scotland 
Last Modified: Wednesday 04 July 2018 10:43
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