The Scottish Tourism Alliance has enjoyed a productive working relationship with the SNP Government to evolve tourism related policy which strengthens the competitiveness of the industry. The Tourism Minister’s recent statement that tourism is the most important industry in Scotland and acknowledgement of the key issues which limit the growth of our industry are welcomed by the industry.
Reducing the burden of tax on businesses, investment in destination and sector marketing at a local level, limiting the cost to tourists and continued investment in ensuring that our industry is digitally equipped are all areas that have been outlined in the STA Policy Agenda.
We would welcome the opportunity to continue conversations on these issues with the Minister and hope that the re-elected SNP government values the continued importance of a ministerial position for tourism and the opportunity to continue to build open, transparent dialogue between the STA, our industry and government.
The SNP government has given responsibility to the industry to deliver the national tourism strategy 2020 and we look forward to their continued support, investment and endorsement of the activity to enable the industry to reach its growth ambition.
We look forward to having early engagement with the Minister as we move into the height of the season for the tourism industry.