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STA to meet with Irish counterparts as part of knowledge exchange trip


The STA Board will be meeting with our Irish counterparts, the Irish Tourist Industry Confederation (ITIC) on Thursday to gain further insights into ITIC as an organisation and how it interacts with government on the issues that affect the tourism industry in Ireland.

ITIC is the representative body of the Irish tourist industry and works with Government Agencies, Tourist Boards, North and South, Tourism Ireland Limited, the EU, and other organisations whose activities impact on tourism.

In particular, ITIC’s focus is on research, casemaking and influencing policies, which shape the future of Ireland’s tourist industry. The organisation was instrumental in the campaign to lower the rate of tourism VAT from 13.5% to 9% in 2011 has continued to represent many of the key issues which affect Ireland’s tourism industry, allowing the country to become more competitive on the global stage.  The 9% rate was retained in this year’s budget and ITIC have recently published their ‘9 reasons why 9% matters’ which you will undoubtedly find to be an inspiring and optimistic read.

According to the CSO (Central Statistics Office), the lowering of VAT has 

helped the tourism sector create 45,260 jobs nationwide as a result of the increase in international visitors to Ireland.

The STA Board will be looking to find out more about how ITIC views Brexit, how the organisation interacts with Government and Failte Ireland, ITIC’s successes and areas that haven’t worked out as planned.  They will also be given a greater understanding of the Tourism Recovery Taskforce, its role and impact on the tourism industry in Ireland.

The STA will share and advise on our leadership role in the development, guardianship and co-ordination of our national strategy, Tourism Scotland 2020 and share our experience of retaining and growing our membership base and connecting to the industry through events.

Our learnings will be shared with Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External affairs when the Board returns and we will be issuing a special E-blast with our key takeaways with industry which you can look forward to receiving at the end of November.

If you don’t already receive the STA’s e-communications, please email us at and we’ll add you to our mailing list.

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