STA News Keep up to date with all the latest news

The Whisky Ambassador | 20% off Accredited Training Programme

The Whisky Ambassador Accredited Training Programme = A Proven Increase in Sales!

The Whisky Ambassador is pleased to offer all STA Members an exclusive 20% discount on our Accredited Training Programme (usual cost is £200 Plus VAT).

The programme is an introduction for sellers and servers of whisky, which gives them the confidence to interact with their customers, provide an enhanced customer experience, and up-sell.  During the course, you will not only learn the history and geography of whisky, but will have the opportunity to nose and taste 6 different whiskies.  At the end of the course there is an exam (multiple choice and practical).

Please Note: Our Course has been approved by Skills Development Scotland as a course for ILA funding therefore those who are eligible for an ILA can use this to cover the full cost of the course.

We are also pleased to offer a 10% discount off the courses we offer through People Solutions – further info on the courses can be found here

How to claim your exclusive 20% discount:  Please email Jo ( or Sue ( or call us on 0141 3757666 – you will need to quote the unique code of TWASTA14 to ensure discount.

Last Modified: Tuesday 07 February 2017 08:00
Related Articles: Eight distilleries to launch new Whisky festival in 2019 Training Accreditation Document for Personal Licence Holders Biggest single investment in scotch whisky tourism launched by Diageo Volunteer programme launched for the 2019 Solheim Cup at Gleneagles Popular Fife Whisky Festival to return next year STA Patrons French Duncan announces NEW HR Training Programme for businesses Tourists and local businesses benefit from A9 dualling programme Inaugural Fife Whisky Festival announced. Grayling summary of the Scottish Government's Programme for Government. Programme Launched to Help Scotland's Towns Reach Full Digital Potential