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Tourism industry invests in tomorrow's leaders

Glasgow Welcomes have announced the launch of a unique, experience-led opportunity aimed at developing the next generation of leaders in Glasgow’s tourism industry.


The Glasgow Welcomes: Aspiring Leaders Programme, supported by Scottish Enterprise and VisitScotland along with industry and partners, kicked off with the first session held at the University of Strathclyde Technology and Innovation Centre. The programme will enhance leadership skills and knowledge, as well as providing useful tools and techniques tailored to each participant’s development needs.


Fourteen carefully selected delegates from across the city’s tourism industry will be participating in workshops between 7 February and 22 May 2018. Each day will include morning classroom-based sessions followed by an afternoon featuring inspiring industry speakers, such as Anne Ledgerwood of St Enoch Centre, mini-learning journeys and visits to top Glasgow venues like the SSE Hydro. Outside of training days, delegates will develop and implement a business improvement project of their choice.


The next session will see each delegate matched with a current tourism leader, such as Murray Thomson of Blythswood Hotel and Ross Easton of the Scottish Event Campus, who will act as mentors, providing networking advice and supporting the development of soft skills. Other benefits of the programme include two days of individual support from a consultant provided by Scottish Enterprise and a free place on the Glasgow Welcomes Champions’ Networking & Speakers Events in February and June.


The programme, also supported by Skills Development Scotland, Glasgow Life and the Glasgow Welcomes Industry Champions, was open to Assistant Managers, experienced team leaders and self-motivated individuals with a level of autonomy who aspire to progress towards leadership positions in Glasgow’s tourism industry. Delegates include Dr. Emma Woodham, Science Learning Coordinator at Glasgow Science Centre, and Aimee Maclean, Coffee Shop Manager at Gordon St Coffee.


This programme is the first of its kind and one of the key opportunities offered by the Glasgow Welcomes initiative. A second version of the programme is expected to run later in the year as Glasgow’s current tourism leaders continue to pass the torch onto the next generation.


With the majority of delegates under the age of 26, the programme is particularly apt as we celebrate the Year of Young People. The latest in the Scottish Government’s series of themed years, it will inspire Scotland through its young people aged 8 to 26, celebrating their achievements, valuing their contributions to communities and creating new opportunities for them to shine locally, nationally and globally.


Craig Martin, Chair of Glasgow Welcomes, said: “This innovative new programme is a fantastic opportunity for the next generation of leaders in Glasgow and an excellent example of the sharing of best practice across the city’s visitor economy. I wish each of the delegates every success with the programme and I look forward to seeing them develop through these unique workshops.


“Glasgow Welcomes inspires and develops our city’s people to deliver outstanding, vibrant and memorable visitor experiences. In doing so we deliver real results and return on investment that enhance the Glasgow visitor journey.”


Glasgow Welcomes, the city’s Tourism Service Initiative, is industry-led and supported by Scottish Enterprise, Skills Development Scotland, VisitScotland and Glasgow Life. It works in partnership to raise standards of service across every touch point of the city's visitor experience.  With a focus on leadership, skills and service excellence, it is an integral element of the Glasgow Tourism and Visitor Plan to 2023.


For more information about the Aspiring Leaders Programme go to

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