STA News Keep up to date with all the latest news

Tourism Set to Shine at Scottish Tourism Week

13 Feb 2015

Tourism Set to Shine at Scottish Tourism Week

3 – 5 March 2015, Glasgow


With 10,000 delegates, exhibitors and industry professionals expected to descend on Glasgow over three days, Scottish Tourism Week is set to be the most important week of the year for those in the Scottish food, drink, tourism and hospitality industries with seven must-attend events.

Tourism is increasingly recognised as one of Scotland’s key economic drivers and to mark the tenth year of Scottish Tourism Week, organisations from across the country have joined together to create a Signature Programme.

Marc Crothall, Chief Executive of Scottish Tourism Alliance, which organises Scottish Tourism Week, said:

 “Scottish Tourism Week is a show of strength from all involved in Scotland’s tourism industry, an industry that is one of country’s key economic drivers. By our bringing together the associations and key events under the umbrella of our Signature Programme it demonstrates the diversity of this wide-reaching industry and how broad an industry tourism is. Many think it is just about restaurants and hotels and forget the wide variety of other tourism business and experiences that contribute to Scotland’s visitor economy. Tourism is really everyone’s business.  This is the tenth year of Scottish Tourism Week and the strength of the programme demonstrates how it has grown in stature over the years.”


The Signature Programme comprises of:

Scotland Food & Drink AGM (3 March Crowne Plaza Glasgow)

Scotland Food & Drink is the leadership organisation working to grow the value of the industry to £16.5bn by 2017 and build Scotland’s reputation as a Land of Food and Drink. Established in 2007, the not-for-profit organisation was created to guide food and drink companies of all sizes towards increased profitability. More than 350 businesses are members of Scotland Food & Drink, ranging from artisan producers to global brands and support services.


The Annual National Tourism Conference (4 – 5 March Crowne Plaze / SECC) with the Scottish Tourism Week Dinner with a Difference (4 March Glasgow Science Centre)

This is organised by the Scottish Tourism Alliance.  Over 500+ decision makers and key players from hotels, restaurants, visitor attractions, tour operators, transport operators, banks, local authorities and key public agencies attended the conference in 2014 to network and discover the latest in the world of tourism from influential speakers.


Scottish Culinary Championships (4 -5 March SECC, Glasgow)

The Scottish Culinary Championships takes place at ScotHot and comprises a number of exciting competitions for those already working in the industry as well as for the culinary stars of the future.  Taking place live this includes the grand final of the prestigious Scottish Chef of the Year award.

ScotHot (4 -5 March SECC, Glasgow) Having run for over 40 years, this is Scotland’s biggest food, drink, hospitality and tourism trade event. Taking place every two years, this is a unique opportunity to see the latest products from over 200 suppliers, be inspired by live culinary cooking demonstrations, and stay on top of industry developments and network with industry peers.


The Scottish Licensed Trade Association AGM & Lunch (4 March Crowne Plaza, Glasgow)

This event brings together representatives from all sectors of Scotland’s licensed trade to discuss a range of issues that affect licensees and their businesses.   The Association will also be reporting on its activities in 2014.  With statistics showing that 58% of all visitors, and 71% of overseas visitors to Scotland eat in a pub or bar, delegates will be encouraged to recognise the important role they have to play as a tourist.


The Marine Tourism Strategy Launch & Sail Scotland AGM (5 March Crowne Plaza, Glasgow).

From its canals to its coastlines, Scotland boasts some of the world’s most beautiful sailing waters and attracts visitors from all over the globe, but the sector has so much more potential to unlock. This event will see the launch of a new national strategy that will build on that success to encourage even more people to explore everything Scotland’s marine sector has to offer.


Scottish Thistle Awards National Final (5 March Crowne Plaza, Glasgow)

The glittering final ceremony of the Scottish Thistle Awards is the flagship tourism awards event of the year, a celebration of the best of the best in the Scottish tourism industry and a fitting addition to Scottish Tourism Week 2015.  Each Scottish Thistle Award category has been aligned with the Scottish Tourism Strategy 2020, re-enforcing links between the industry and the prestigious awards programme.


2015 is Scotland’s Year of Food and Drink and the diverse programme of Scottish Tourism Week will bring Scotland’s tourism and hospitality industry under one umbrella, demonstrating industry ambition to deliver the National Tourism Strategy.


Delegates attending any of the Signature Programme events can take advantage of a 20% discount on Scotrail travel to Glasgow.


In preparation for Scottish Tourism Week 2015, #STW2015, people across Scotland are invited to input one word into a specially created word cloud using the hashtag #onewordScotland.


Scottish Tourism Week is organised by the Scottish Tourism Alliance, which is an independent trade body comprising trade associations, individual businesses, marketing and local area tourism groups who earn their living from tourism or have an active interest in tourism.

For more information on Scottish Tourism Week, visit

For more information, images, interviews or to attend Scottish Tourism Week, contact Martha Bryce on or Emma Craig on or 0131 225 7205.

Last Modified: Monday 01 August 2016 09:17
Related Articles: ​Scottish Government announces £300k funding boost for Ayrshire & Clyde tourism Secure your place at Scotland's tourism industry conference 2019 STA responds to Scottish Government draft budget Tourism At The Top STA responds to Edinburgh Chamber of Commerce Tourism Tax Survey Rising stars of tourism Young talent recognised at Scottish Thistle Awards Mission to strengthen European visitor markets for Scottish tourism Edinburgh City Council Consultation Events for Hospitality and Tourism Sector Q3 Tourism Industry Barometer – please contribute! STA responds to First Minister tourism tax announcement at STA Autumn Conference