The Trivago Industry Insights project has just launched in the UK; the company is publishing a series of reports detailing incoming and domestic travel behaviour for regions in the UK, with the aim of giving hoteliers and tourism operators actionable insights into guest preferences to inform their marketing activities.
The reports will be presented in a series of webinars, with the Scotland webinar set for 5 April. The data shared in the webinar will reveal search behaviour and preferences among visitors to Scotland, what are they willing to spend, which filters are they using when searching for a hotel, and more.
Webinar attendees will have exclusive access to the full report.
If you’d like to view, you can sign up to the Scotland webinar here.