Planning starts at a floor-to-ceiling
digital Instagram wall showing images from across Scotland;
Visitors pick their favourite
‘#ScotSpirit’ Instagram images and bespoke holiday itineraries are created
based on those pictures.
Guests can also take a VR tour of
Scotland, enjoy a taste of Scottish hospitality, and be in with a chance of
winning a brilliant break to the Highlands.
VisitScotland has today (Wednesday, 18
October) brought the digital world to IRL bricks-and-mortar,by opening
the first ever Instagram Travel Agency: allowing visitors to build their own
holidays to Scotland based entirely around other people’s Instagram photos.This digital twist on the
high-street holiday experience combines the enormous amount of inspirational
content available online with the expertise and guidance that only the
traditional travel agent can offer.
It’s a common occurrence: a person
clicks “like” on a friend’s holiday Instagram photos and thinks “That’s
another one for the trip list!” In fact, more than 488
million people do so – as 61%* of all Instagram users say that they use
Instagram to plan their trips to a new place.
What happens when there’s just too
much #inspo though? Instagram users agree that it’s a perfect tool to
discover incredible destinations – it fuels daydreams about exciting locations
(96%) or opens their eyes to different cultures (95%)*. But…how does one
navigate the hundreds of millions of travel-related hashtags** to create the
perfect trip? At times like that, there’s no substitution for a bit of good,
old-fashioned human interaction and guidance.
Instagram Travel Agency magics away the time spent researching holidays
online. Upon arrival, Instagram inspiration is delivered via a resplendently
crisp floor-to-ceiling screen displaying hundreds of Instagram photos of
Scotland At this state-of-the-art picture wall, visitors, with the assistance
of staff, select their favourite ‘#ScotSpirit’ Instagram images of Scotland’s
sights, restaurants, experiences, hotels and more.
The personable and
knowledgeable staff then use a customer’s cherry-picked Instagram pictures to
curate their perfect Scottish holiday suggested itinerary; crafted around their
unique personal preferences and schedules. Visitors can then take the itinerary
away to book in their own time.
Charlie Smith, Director of
Marketing from VisitScotlandcommented:“As a destination
we are keen to develop and deliver our powerful national story, giving a respectful nod to the
past but portraying a modern, welcoming and dynamic Scotland. We’re proud of the fact that VisitScotland has the
biggest tourism Instagram account in Europe, with over 370, 000 followers.
People love our feed not only for the stunning photographs – often taken by our
visitors - but also because they discover the immense and unexpected variety of
things they can see and do in Scotland. Our biggest number of Instagram
followers come from London***, so by extending that traditional Scottish
hospitality and opening the world’s first Instagram
Travel Agency in London, we hope to inspire them to come to Scotland to
experience it for themselves!”
Every customer who has a
suggested itinerary created for them will also have the chance to win a
brilliant break to Scotland. The space itself will be dressed by ANTA Scotland with its beautiful and
original home furnishing and ceramic stoneware. Customers can also
experience many different Scottish destinations and landmarks through a VR
experience to help them
with their decision of where they’d like to visit in person.
#ScotSpirit Instagram Travel Agency will be open from Wednesday 18th
October until Saturday 21st October, and is free to enter, no
appointment necessary. It is located in the heart of London’s Fitzrovia, at 89 Charlotte St, London W1T 4PU.