Our objective is to educate, empower, enable and enthuse industry about what's happening now and what's happening next - the big issues that matter to your business and the waves on the horizon that could bring challenge and opportunities.
Throughout the year, the STA brings together upwards of 500 businesses from the tourism industry in Scotland at our annual events.
Our flagship event, Scottish Tourism Month takes place each March. For information on our biggest event of the year, have a look at our dedicated Scottish Tourism Month website.
Details of all STA and industry events can be found on the calendar below. If you are hosting a tourism event for the industry and would like it featured on this page please email the details to Mhairi.Smith@stalliance.co.uk