STA Annual Autumn Conference and AGM 2017

New footer - Autumn Conference Fully booked


We are excited to say that our Autumn Conference is fully booked! Although we are sad to say it to anyone who has not managed to secure a place.

We are now operate a waiting list  (based on first come, first served).  Please fill in your detail below to be added to the list.

If someone cancels their space(s) we’ll be in touch to let you know by email/ phone that the space is now available.

STA AGM 9.15am - 10.45am

9.15am  STA Member registration networking Tea & Coffee

10.00am –10.45am  STA AGM ( Members only) - Stephen Leckie, Chair, STA &  Marc Crothall, CEO, STA

Autumn Conference Programme 10.00am - 4.15pm

10.00am  Non-member registration networking tea & coffee
11.00am  Conference welcome -  Marc Crothall, CEO, STA

Tourism and the economy - the one future proof industry we have - Andrew Wilson, Managing Partner, Charlotte Street Partners

Andrew, an economist, former politician, communications adviser and a well-known figure in Scottish public life will provide some thought provoking insights to set the scene for the day in his keynote speech.

11.35am  Tourism and Hospitality: The Growing Costs of Doing Business’ - research results and findings - Marc Crothall, CEO, STA
The results of the STA’s four month research project into the rising costs of doing business will be announced.

Discussion panel on survey findings with industry business leaders and professional experts

The panel including Claire Bruce, Director of Glen Tanar Estate in Royal Deeside; Robert Kidd, Founder of McKinlay Kidd; Linda Battison, Linda Battison, Co-owner and Marketing Director of Cologin Country Chalets and Stephen Leckie, Chief Executive of Crieff Hydro will discuss the research findings and their implications for the industry.

12.35pm ' UK and Scotland Inbound Travel Trends’ - latest insights Richard Nicholls, Head of Research and Forecasting, VisitBritain
1.00pm  Networking lunch and exhibition - kindly sponsored by Rabbie's
2.15pm  Welcome Back & Interview with Special Guest - Marc Crothall, CEO, STA

‘Changing Behaviour and Innovation in the Digital World’ - a closer look into new consumer behaviour - Stephen Whitelaw, Digital Marketing and Social Media Evangelist

A closer look into the changing behaviour of consumers in an ever-changing digital landscape


The Collaborative Economy: what next for the Scottish tourism industry? 

The rise of the collaborative economy and how it is changing the way we travel in the UK and around the world.

Panellists will discuss the widening reach of the collaborative economy across all parts of the tourism industry and how the industry and travellers are responding

Helen Goulden,Executive Director at Nesta - Panel Chair 

Peter Jordan, Head of Insights at Destination Marketing Agency, Toposophy

Kimberley Hurd, CEO, Tabl

John Donnelly, CEO, Marketing Edinburgh

4.30pm   Close

*All timings and speakers are subject to change

Networking and Exhibiting Opportunities 

 There are a number of opportunities to meet people and do business pre-event and throughout the day.

 Delegates will have the opportunity to enjoy refreshments and mingle before conference begins during our 45-minute registration window from 9.15 – 10.00am.

 Our networking lunch takes place between 1.00 – 2.15pm where you can visit the exhibition and catch up with friends, industry colleagues and meet and make new contacts.

We also have sponsorship and exhibition opportunities available for businesses.  Businesses who wish to sponsor our arrival coffee and networking session or have presence at this year’s exhibition should contact Elaine Townsend on 01786 459235 or email