What is The Big Five Questions?
The Big Five Questions is a campaign bringing together a range of public and private sector support and resources – a toolkit to enable tourism businesses to grow their own businesses directly in line with the TS2020 strategy and vision.
The campaign aimed at tourism businesses/operators highlights five simple questions. These questions have been adapted from ones published in the TS2020 Mid Term Review. The challenge to individual businesses is that if they answer ‘yes’ to any of the questions then there is more they could be doing to develop, strengthen and grow their business, and as importantly that there is help already available to support them. The premise being that if every business answers ‘no’ to all five questions then Scottish businesses should be doing as much as they can to help deliver its 2020 vision.
The five questions are shown below;
The Big Five Questions are hosted here on the STA’s website. Agency partners have provided information about the key products which they offer in relation to the five questions and are asked to actively support the campaign through their own communication channels. Destinations and industry groups are encouraged to use the same questions and branding to their stakeholders as well.
|Your Voice - https://goo.gl/KvLvGn||Your People - https://goo.gl/q1EDcy|
|Your Costs - https://goo.gl/xyvpUW||Your Digital - https://goo.gl/AaPHWB|
|Your Customers - https://goo.gl/CjAqmk|
The Big Five Launch
|(From left) Marc Crothall, CEO, The Scottish Tourism Alliance; Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs, The Scottish Government; Caroline Warburton, National Strategy Coordinator, The Scottish Tourism Alliance|| (From left) Stevie Williamson, Senior Tourism Executive, Scottish Enterprise; John McClelland CBE, Chair, Skills Development Scotland; Robert Allan, Chair, Tourism Skills Group and HR Director, Apex Hotels; Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs, The Scottish Government; Marc Crothall, CEO, The Scottish Tourism Alliance; Riddell Graham, Director of Partnerships, VistScotland; Caroline Warburton, National Strategy Coordinator, The Scottish Tourism Alliance
Please use the following hashtags when referencing the Big Five Questions