Business Tourism

Business Tourism

Making Scotland the First Choice for Business Events


The national strategy Tourism Scotland 2020 was launched in June 2012 following extensive research of current market opportunities and in consultation with all industries within the Scottish tourism sector, including business tourism operators. Based on the ambition and vision of the strategy, action plans are now being developed and built around Scotland’s most distinctive and appealing assets, which are seen as those best aligned to drive growth within these markets. Business tourism was identified as one of the main drivers of growth.

Growing business tourism in Scotland will have an impact on the bottom line of businesses operating and delivering within our sector. We aim to grow business tourism into Scotland, taking into account the sectors and wider economic impact and the role of centres of excellence. The focus is on growth of value rather than volume, albeit with a close eye on yield.

An industry group –  Business Tourism for Scotland – has been established which has lead the strategic direction of the sector, established a communications network for the sector and in 2015 launched with Scottish Government support a corporate champions initiative, Think Scotland, Think Conference.

Business Tourism for Scotland Group


glasgow science centterr Glasgow Science Centre
Judy Rae (Industry Chair)
macdolllnald Macdonald Hotels & Resorts
Jess Atkinson
marketing edinburgh case study Marketing Edinburgh Convention Bureau
Lesley Williams (Lead Support)
SE loghhho (rgb) Scottish Enterprise
Paul McCafferty
Spectra in Scotland
Gillian Rae
Kathleen Warden
Dundee and Angus Convention Bureau
Karen Tocher
VISIT abdn SIZED Visit Aberdeenshire
Chris Foy

fairmount st adrews

Fairmont St Andrews
Jane McGee
ekxjoq8gfh6oyzx2x2vs VisitScotland Business Events
Neil Brownlee
zibrant Zibrant
Caroline Mackenzie


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