The Future of Destinations: Destinations Mini-Conference 2018

Destination conf

Eventbrite - The Future of Destinations: Destinations Mini-Conference 2018

The Future of Destinations: Destinations Mini-Conference 2018

Destinations, towns and cities are identified one of five key assets of Scottish tourism in the national tourism strategy, Tourism Scotland 2020. There are over 30 destination organisations in Scotland, all of whom are working hard to strengthen and grow the sector and the visitor experience in their areas, through the implementation of their own destination plans, linked to the national strategy.

This event is aimed specifically at destination leaders, such officers, Board or committee members of destination groups, destination managers in public agencies and Local Authorities and others who are active in supporting their destination activities. The event provides an opportunity for these professionals to come together to share ideas and best practice around destination development and marketing in Scotland.

Programme 

12.00pm   Registration. Networking over a light lunch. 


1.00pm    Session 1 | Marketing Destinations

Keynote: Keith Dinnie, School of Business, University of Dundee

The Story of Edinburgh in 101 Objects: Fiona Hunter, Marketing & Communications Manager, Marketing Edinburgh and Sue Crossman, Edinburgh Tourism Action Group (ETAG)

Best of Both - Glasgow & Argyll: Carron Tobin, Development Manager, Argyll & Isles Tourism

Why You Must Become a Media Company: Chris Torres, Director,  Senshi Digital


2.45pm   Networking Break


  3.00pm   Session 2 | The Creativity of Sustaining Destination Groups

The Role and Value of Destination Organisations: Caroline Warburton, Strategy Coordinator, Scottish Tourism Alliance

VisitArran: Sheila Gilmore, Executive Director, VisitArran

Destination Orkney: Gareth Crichton, Chair, Destination Orkney

VisitInvernessLochNess: Graeme Ambrose, CEO, VisitInvernessLochNess


  4.30pm   Finish

Please note that timings and speakers are subject to change at any time.


Eventbrite - The Future of Destinations: Destinations Mini-Conference 2018