The Mid Term Review identified ‘strengthening our digital capabilities’ as one of the four priorities which needed to be tackled if the tourism sector was to continue to grow. It is not just the tourism sector which is focused on this, all parts of the economy across the public, private and third sectors are striving to make the most of digital opportunities.
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Visitors now expect to be able to book and pay online as well as having access to free wifi at your business. They want to look at reviews from previous guests and in turn, their reviews can help promote your business and provide a valuable source of customer feedback.
As we head towards 2020, every tourism business needs to offer a digital experience which is simple, quick and easy so that we convert many more of our enquiries into bookings. There are so many solutions available that don’t have to cost the earth.
Digital Tourism Scotland (DTS) is a £1.2 million programme to support tourism businesses to harness the power of digital.
DTS is a digital skills programme aimed at significantly at the tourism sector has been developed in response to the feedback from industry. Launched in December 2015, support, training and surgery sessions are now taking place across the country.
Digital Tourism Scotland is led by Scottish Enterprise in partnership with; Business Gateway, Scottish Government, Highlands and Islands Enterprise, Scottish Tourism Alliance, Skills Development Scotland and VisitScotland.