Heritage Tourism and Young People Conference


Eventbrite - Heritage and Young People Conference

Experts from both academia and industry will headline the speaker line up for the Heritage Tourism and Young People Event 2018 to celebrate how young people can make a valuable contribution to heritage tourism through visitation, education and engagement.

This free, half-day conference will highlight the key trends and emergent factors in the visitor attraction sector and will share knowledge of events, learning, opportunities and digital campaigns that have successfully engaged young people, aged 16-24 years in heritage.

The Scottish Government’s Year of Young People 2018 is a year-long programme of events, activities and ideas that will celebrate, value and create new opportunities for young people to shine. It also presents a key opportunity for the Heritage Sector to promote built Heritage Attractions to young visitors, aged 16-24 years.

This event is aimed at tourism business, organisations and academics who would like to embrace the Year of Young People 2018.

The Heritage Tourism and Young People Conference will take place at Glasgow Caledonian University on Wednesday 14 March 2018. Registration will be open from 12.30pm and speakers will commence at 1pm, continuing until 4pm. Delegates will then have the opportunity to network with other colleagues at a drinks reception, 4pm – 5pm.



1230 – 1300  Registration Registration will take place from 12.30pm at the Govan Mbeki Building at Glasgow Caledonian University where arrival teas and coffees will be available. 
1300 – 1310 Welcome

Stephen Duncan, Director of Commercial and Tourism, Historic Environment Scotland and Chair of the Heritage Tourism Group
Delegates to this half-day event will be welcomed at 1pm by Stephen Duncan who will share some of the plans that the Heritage Tourism Group (Historic Environment Scotland, Scottish government, Visit Scotland, National Trust for Scotland, Historic Houses Association for Scotland, the Ancestral Tourism Group and other heritage organisations) have planned for the forthcoming Year of Young People 2018.   
1310 – 1325
Highlights of Visitor Attraction Performance 2018: Key Trends and Emergent Factors

Professor J John Lennon, Director of Research Development and Management, Director Moffat Centre for Travel and Tourism Business DevelopmentGlasgow Caledonian University
In his address, Professor J John Lennon will provide highlights of visitor attraction performance, noting the key trends and emergent factors important for 2018. The Moffat Centre at Glasgow Caledonian University (GCU), is the UK's largest university based consultancy and research centre for tourism and travel market research and business development. Furthermore, the centre’s Visitor Attraction Monitor collates visitor data from over 720 visitor attractions across Scotland providing records of attraction flows and performance analysis.
1325 – 1355 Digital Technology, Heritage Engagement and Young People

Professor Matthew Grenby Professor of Eighteenth-Century Studies, President, British Society for Eighteenth-Century Studies, Director, Newcastle University Humanities Research Institute University of Newcastle
Matthew Grenby is Director of the Newcastle University Humanities Research Institute. His work looks at the long history of children’s and young people’s engagements with antiquarianism and heritage, and the ways this history can inform future strategies. He has worked with partners including English Heritage, the National Trust, and the Society of Antiquaries of London to develop innovative digital technologies to engage young people with sites, artefacts and archives, as well as with Seven Stories, the National Centre for the Children’s Book, where he is a trustee.
1355 – 1425 Understanding the Discretionary Leisure Activity of Young People, aged 16-24 years

Julie Ann McHale, Heritage and Young People Development Officer (Knowledge Transfer Partnership Associate), Scottish Tourism Alliance     

Professor John Lennon, Director of The Moffat Centre, Glasgow Caledonian University
Julie Ann and John will provide details of recent work that has researched the discretionary leisure activities of young people, aged 16-24 years to provide an understanding of what young people like to do in their leisure time, and how heritage attractions can engage with this age group. Highlighting case studies of businesses and organisations who have achieved traction with 16-24s, Julie Ann and John will also note key lessons and best practice to engage with young people. 
1425 – 1455 Burning the Circle

Dr Kenneth Brophy, Senior Lecturer in Archaeology University of Glasgow
Dr Kenny Brophy is Senior Lecturer in Archaeology at the University of Glasgow, where he has worked in the archaeology department since 2000. He has over 20 years' experience of researching Scotland's Neolithic period (4000-2500BC), directing many excavations and publishing widely on the topic. His current research interests are public and community archaeology, and the ways that prehistoric sites, monuments, objects and practices can be used today in education and for social benefit. This is encapsulated in his Urban Prehistory and Build N Burn projects, the latter with Gavin MacGregor, Northlight Heritage.
1455 – 1525 Heritage Remixed – Engaging Young People with Heritage in Creative Ways

Craig Fletcher, Senior Learning Manager Historic Environment Scotland

 Craig’s role involves managing the Learning and Inclusion Team whose aim is to use the Historic Environment creatively to engage and empower diverse audiences through a fun and innovative approach to learning that enables access, promotes active participation, develops skills for life and work, widens understanding, inspires creativity and enhances wellbeing.  He has over 15 years’ experience working in the cultural and heritage learning sector and has a particular interest in developing opportunities for young people not previously engaged with heritage. He has previously worked as Education Officer for Edinburgh Castle and Learning Manager at National Museums Scotland where he led on development of the Museum Lates programme.

Craig will discuss how to create programmes and experiences for young people audiences that help them engage with heritage in different ways and how developing partnerships is key to this, supporting wider learning, social and wellbeing initiatives and reaching new and inclusive audiences. 

1525 – 1555 Kids in Museums Takeover Day: What happens when we put young people at the heart? 
Caroline Marcus, Director of Special Projects Kids in Museums
Caroline is a producer, programmer and change maker in the cultural sector. She leads UCL’s MA: Museums & Galleries in Education and is Kids in Museums Project Director. Previous National Gallery roles include exhibition curator and Access Officer. Caroline is a Trustee of the National Motor Museum, a Judge for the Sandford Award for Heritage Education and Change Creation Programme Associate, People Make it Work. Senior management roles include former Head of Education, the Jewish Museum and museum consultant. She advises on national initiatives championing children’s rights and is a graduate of the Clore Leadership Programme. Caroline also teaches in many museums and is a former primary school teacher and chair of governors www.carolinemarcus.co.uk
1555 – 1600  Closing remarks 

Stephen Duncan, Director of Commercial and Tourism, Historic Environment Scotland and Chair of the Heritage Tourism Group
1600 – 1700  Networking with Drinks Reception: George Moore Restaurant Following the conference, delegates will be invited to a drinks reception in the George Moore Restaurant on Glasgow Caledonian’s campus where there will be opportunities to network with other attendees.   

Eventbrite - Heritage and Young People Conference