Heritage & Culture Tourism



 Heritage tourism is all around us, from ancient castles, historic homes, World Heritage Sites and battlefields, it is such a large part of Scotland as a destination. By broadening the appeal to new and existing markets, we can increase the value of this sector thus ensuring that Scotland's built heritage remains one of the main motivators for visits to Scotland. 

The leading industry groups came together to form the Heritage Tourism Group (formerly the Historic Properties Group) with the specific task of developing and implementing a strategy for Heritage Tourism -  People Make Heritage 2020.

In addition to developing a strategy to 2020 for heritage tourism, an initial 3 year action plan running from 2016 – 2018 (including the focus year of History, Heritage and Archaeology) has been developed as a foundation for the longer term strategy.


Heritage Tourism Group

The group meets each quarter and focuses on growing the volume and value of heritage tourism in Scotland whilst improving the quality of experience for visitors. The group also focuses on

Increasing the demographic spread of visitors by engaging with new and existing markets

Exploring digital opportunities

Securing better access to data and research

Seeking to secure more tourism benefits from educational visits and tours.



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People Make Heritage Strategy  3 Year Action Plan


If you are interested in engaging with the Heritage Tourism Group and the People Make Heritage strategy, get in touch with Julie Ann McHale, Heritage Tourism Coordinator - julieann.mchale@stalliance.co.uk 

The Heritage Tourism Group is also a key partner in the Year of History, Heritage and Archaeology, click here to find out more and download the  YHHA Toolkit.

Heritage Tourism Group Members

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Historic Houses Association
Historic Environment Scotland
National Trust for Scotland
Scottish Ancestral Tourism Group
Scottish Enterprise


The theme of cultural tourism is a very wide-ranging topic and, in the absence of a cultural tourism strategy, is being delivered through destination strategies and activities.