Heritage & Culture Tourism

Heritage and Culture Tourism


Heritage Tourism in Scotland forms a significant part of Scotland’s appeal as a World Class tourist destination. 

Exhibiting a wide range of heritage places from ancient castles and historic houses to battlefields and archaeological sites, Scotland also offers sites of global significance such as Edinburgh’s Old and New Towns, St. Kilda, New Lanark, The Heart of Neolithic Orkney and our most recent inscription to the UNESCO World Heritage List, the Forth Bridge. 

In broadening this appeal to new and existing markets, we can increase the value of this sector by ensuring that Scotland’s built heritage remains one of the key motivators for visits to Scotland. 

The leading industry groups came together to form the Heritage Tourism Group (formerly the Historic Properties Group) with the specific task of developing and implementing a strategy for Heritage Tourism - People Make Heritage 2020.

2018 is Year of Young People which aims to inspire all ages through its young people by celebrating their achievements, valuing their contributions to communities and creating new opportunities for young people to shine on a local and global stage. 

This year-long celebration of young people and of course, the young at heart, also presents an opportunity for the heritage sector to promote built heritage attractions to the youth visitor (16-24 years) through visitation, education and engagement. 

Heritage Tourism Group

The group meets each quarter and focuses on growing the volume and value of heritage tourism in Scotland whilst improving the quality of experience for visitors. The group also focuses on

  • Increasing the demographic spread of visitors by engaging with new and existing markets
  • Exploring digital opportunities
  • Securing better access to data and research
  • Seeking to secure more tourism benefits from educational visits and tours.



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People Make Heritage Strategy  3 Year Action Plan


If you are interested in engaging with the Heritage Tourism Group and the People Make Heritage strategy, get in touch with Julie Ann McHale, Heritage Tourism Coordinator - julieann.mchale@stalliance.co.uk 

The Heritage Tourism Group is also a key partner in the Year of History, Heritage and Archaeology, click here to find out more and download the  YHHA Toolkit.

Heritage Tourism Group Members

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Historic Houses Association
Historic Environment Scotland
National Trust for Scotland
Scottish Ancestral Tourism Group
Scottish Enterprise


Culture Tourism 

The theme of cultural tourism is a very wide-ranging topic and, in the absence of a cultural tourism strategy, is being delivered through destination strategies and activities.