Our objective is to educate, empower, enable and enthuse industry about what's happening now and what's happening next - the big issues that matter to your business and the waves on the horizon that could bring challenge and opportunities.
Our flagship event,
Scottish Tourism Week takes place each March. For information on our biggest event of the year, have a look at our dedicated Scottish Tourism Week Website >>
Next STA event: Annual Autumn Conference and AGM, Tuesday 3 October, Edinburgh.
This is your opportunity to join industry and be as one, take part in the tourism conversation and leave hopefully feeling energised and inspired with new knowledge, renewed ambition and a phone full of new faces and valuable contacts. Find out more.
Details of all STA and industry events can be found on the calendar below.
If you are hosting a tourism event for the industry and would like it featured on this page please email the details to Gillian.Brymer@stalliance.co.uk