The Scottish Tourism Alliance has members across all sectors of the tourism industry. With a growing and diverse membership base, we are an inclusive, credible and representative voice of the industry. As an active organisation, we are always delighted to welcome new members.
Find out why the STA is for you.
Appointed as the first CEO of the STA Marc has been at its helm since its inception in 2012. He is responsible for the day to day operations and leadership of the organisation which is acknowledged as being the overarching tourism industry trade body that is “the voice of Scotland’s tourism Industry”.
Members of STA can access a full range of benefits,
explore all the benefits available to STA members here.
"The Scottish Tourism Alliance is run by the tourism industry for the tourism industry. STA’s vision for tourism is highlighted in the national strategy T2020, and has kick-started other agencies to sit up and really listen. VisitArran is proud to be part of STA - and agency that is valued, recognised, and works at a strategic level to support and develop tourism and associated businesses in Scotland. Being part of STA means being part of something much bigger – it’s a good feeling!"
Sheila Gilmore, Executive Director,
VisitArran & The Arran Trust
ALLIANCE - Tourism/Destination Group – Medium
“The STA are closely connected to the needs of the Scottish tourism industry and work passionately to spearhead inspirational change for the benefit of our visitors, our businesses, our destinations and Scotland as a whole”
Geoff Morrison, Destination Manager,
Destination Stirling Limited
ALLIANCE - Tourism/Destination Group – Medium
“As a relatively young company, we feel that working with others in the industry is a key element of our business development strategy, and we want to play an active role in the sector. The STA helps us keep in touch with industry developments and allows us to have a say in the bigger picture. By attending the annual conference and dinner, we have already made a number of good contacts and look forward to working with many more members.”
Emma Chalmers, Director,
AFFILIATE - Business - Micro
“We joined the STA as we feel it’s important that the Scottish tourism industry has a collective voice, a way of connecting with each other and of keeping up to date with issues affecting tourism. The team at STA are very professional and are committed to doing their very best to help the Scottish tourism industry become truly world class.”
Linda M Johnston, Executive Director,
Auchrannie Leisure Ltd
AFFILIATE – LARGE BUSINESS
“Enterprise Rent a Car Scotland joined The Scottish Tourism Alliance as a way to understand business opportunities share different ways of doing things and understand our role as a business in making Scotland the number 1 choice for visitors.
“The STA offers many conferences and meetings which are a fantastic sounding board for different business ideas and a great way of networking. “
Diane Mulholland, General Manager/Director Scotland and Northern Ireland,
AFFILIATE – Xtra Large Business
“The STA is a leading voice promoting the tourism industry in Scotland, driving conversations we need to be a part of to help the sector grow.”
Freda Newton, Managing Director,
Loch Ness by Jacobite
AFFILIATE – Small Business
“City of Glasgow College are absolutely delighted to be a member of the Scottish Tourism Alliance it enables us to keep up to date with what is happening in our industry and also provides us a voice if required. The information provides the College an opportunity to plan for the future to support the training which will be required to support the ambitious Tourism Strategy 2020. The new Pulse updates which we are now being sent are an excellent addition to keep members fully up to speed.”
Willie McCurrach, Curriculum Head for Food,
Faculty of Leisure and Lifestyle,
City of Glasgow College
ASSOCIATE – College/University
“The Springboard Charity & Springboard UK have been a member of the STA for many years and enjoys being part of the Tourism Skills Group that works towards the goals in the Tourism Strategy 2020. Through the membership we are able to connect with many companies and provide our young people with fantastic opportunities. We are also able to feedback into the voice that speaks to the Scottish Government. Springboard work very hard on raising the appeal of the industry with SDS & the STA ensuring we keep people interested in joining Scotland’s Tourism industry’ Being a member allows us to share with industry the services Springboard can provide to help them be an excellent employer.”
Kelly Johnstone, Springboard
If you would like to join The STA, please follow the easy steps through our online order process. For any membership enquiries contact our membership team: email@example.com | 01786 459 235