Chief Executive – The Scottish Tourism Alliance (STA) – 54 yrs. young!
Appointed as the first CEO of the Scottish Tourism Alliance (STA) Marc has been at its helm since its inception in 2012. He is responsible for the day to day operations and leadership of the organisation which is acknowledged as being the overarching tourism industry trade body that is “the voice of Scotland’s tourism Industry”.
The STA has under its umbrella of membership circa 75% of the c20000 Tourism business that operate length and breadth of the country. The STA are also the lead strategic guardians and co-ordinators of Scotland’s national tourism Strategy Tourism Scotland 2020. The organisation delivers and variety of events across the country the largest being the annual Scottish Tourism Industry’ s Signature Conference in March each year which kick starts what will be in 2018 a month-long programme Scottish Tourism Month (STM) of industry events. In 2017 the Scottish Tourism Week (STW) programme engaged 11000 + people into the tourism conversation.
Marc is a lead member of the Tourism Leadership Group (TLG) and the industry representative on the Scottish Government’s High Level Tourism Working Group (TWG) chaired by the Cabinet Secretary. He also chairs the STA Council, the National Marine Tourism Development Group and sits on the Scottish Licenced Trade, Springboard Scotland and Interface advisory boards as well as being a member of the IOD Edinburgh Committee.
Prior to taking on what he describes as a very-unique job and one of the best in Scotland he has had 35+ years working in the front line of the Hospitality, Event, Sport & Leisure industries across the globe for both large high profile multinational organisations such as Gilbeys, Sheraton Compass, The Tussauds Group, Whitbread, David Lloyd Leisure and some leading medium and small rural business too.
He believes that “Tourism is Everyone’s Business” and providing a great customer experience investing in people, technology and service quality in any business are just three of the key ingredients to making Scotland’s visitor economy thrive and prosper.
His passion is rugby and he is a lover of all things Scottish especially his Glaswegian wife, his five Scottish born children 26yrs to twins of 9 and the nation’s food and drink. Although himself not born in Scotland and educated south of the border at Wellington College Marc has lived, breathed and spent most his working and family life in Scotland. Also with his family ancestry tracing back though Clan Sinclair he considers himself to be a well and truly adopted Scot!