STA Research Findings

Research (1)

March 2018

STA Quarterly Confidence Snap Shot Survey

183 Responses 

Overview of responses

  • 77% of accommodation providers said they were either very or reasonably confident about the next six month trading period
  • 43% of businesses who responded said they expected business performance to be better over the next six months
  • 90% of visitor attractions said they were either very or reasonably confident
  • 91% of food and drink businesses said they were either very or reasonably confident

Download analysis of the results here.


September 2017

‘Tourism businesses – confident or concerned? Report on the factors affecting tourism businesses in Scotland’

311 Responses 

A four-month research project exploring the variety of factors affecting the future growth of tourism businesses in Scotland.

‘Tourism businesses – confident or concerned? Report on the factors affecting tourism businesses in Scotland’ provides an analysis and evaluation of the current level of confidence within Scotland’s tourism sector around future profitability and investment. 

It also highlights the factors that are expected to have the greatest impact on the sustainability and growth of tourism businesses over the next three years.

View the full report