STA Research Findings

Research (1)

The Scottish Tourism Alliance has announced the findings of its four-month research project exploring the variety of factors affecting the future growth of tourism businesses in Scotland.

‘Tourism businesses – confident or concerned? Report on the factors affecting tourism businesses in Scotland’ provides an analysis and evaluation of the current level of confidence within Scotland’s tourism sector around future profitability and investment. 

It also highlights the factors that are expected to have the greatest impact on the sustainability and growth of tourism businesses over the next three years.

The findings were announced at the organisation’s annual Autumn conference in Edinburgh.

View the full report