We couldn’t ‘not’ share some of the insights that were presented at STA Autumn Conference last week far and wide (see below…) – it really was a fantastic, stimulating and inspiring morning made all the better for the very fact that we had over 380 of you with us. So thank you to everyone who joined us, to our brilliant speakers and panelists and to the Glasgow Royal Concert Hall for hosting us – it really was ‘a buzz’!
We have the speaker presentations available online for you to download so please do take ten minutes out of your day to digest these all important facts, figures, insights and analysis. There are a few surprises in there, lots to get you thinking and we think you’ll be left feeling a bit better for it.
There really is so much we can be doing as an industry at the moment to capitalise on the short-term opportunities while focusing strategically on the post-Brexit masterplan for 2017 and beyond.
The feedback we’ve received to date has been extremely positive - we’re delighted
that we put on a show that worked well and that you left with refreshed ambition and a greater understanding of how Brexit will affect our industry (and what we need to do to protect and grow tourism now and after Spring 2017).
The next big event for us is Scottish Tourism Week so please do ‘save the date’ for the STA Signature Conference which will take place next year at the Crowne Plaza Hotel in Glasgow on Wednesday 15th and Thursday 16th March. We’ll host our Dinner with a Difference on the Wednesday evening and The Scottish Thistle Awards will be held in Edinburgh on Thursday 16th March, at the EICC.
If you would like to host an event as part of next year’s Scottish Tourism ‘Connecting 2020’ Roadshow, please contact the STA directly. With one event done and dusted, we’re going back into planning mode for Scottish Tourism Week (although we’ll refrain from e-blasting you yet on that one…lots more to come in due course!).
I very much hope that what was a busy summer has extended through to our relatively balmy Autumn for your business. We know that time to plan is precious and often limited but I would urge you to visit The Big Five Questions area of the Scottish Tourism Alliance (NEW!) website to find out more about the range of support available for the areas of your business that need it most. Whether it’s related to Customer, Digital, Costs, People or being part of the tourism conversation – specific, targeted support is available and will help you to grow your tourism business.
Marc Crothall, Chief Executive – Scottish Tourism Alliance
Brave New World Brexit – the indications and implications for UK and Scottish tourism Caroline Bremner, Head of Travel – Euromonitor International
Planes, Trains, (Boats, bikes) and Automobiles? UK inbound travel – the future outlook Deirdre Wells OBE, Chief Executive – UKinbound
‘Please, Sir Can I Have Some More?’ The expectations and behaviour of tomorrow’s visitor – an eating and drinking out perspective. Peter Martin – Vice President CGA Peach, leading commentator on the UK eating and drinking-out market