Why join the STA

member to member offers our members join online

Be part of the Scottish tourism industry network  

What can the STA do for you? 

Being a member of the STA gives you access to Scotland's largest network of tourism businesses and other opportunities to support your business.

We understand that different businesses, associations and organisations have different needs from  the STA so we are constantly developing the range of benefits we bring to you.

Expand your Networks 

Each year the STA brings members together to talk tourism and access advice from experts. Connect with one of the largest network of Scotland’s tourism businesses and professionals. 

  • Attend one of our events at the discounted member rate 
  • View other members in our membership directory
  • Raise your company profile through events such as our signature conference at Scottish Tourism Month, industry research sponsorship or Talker coverage.

Grow your Business

Take advantage of discounts and access specialised services to meet the needs of you and your business.

  • Boost your bottom line with the right support, advice and partnership benefits offered by industry experts and suppliers.
  • The STA is connected to thousands of tourism professionals. Take advantage of the STA's industry reach and promote your business to our members and partners.

Inform & Share

Keep informed of all the latest tourism industry insights, data and trends. The Talker is your monthly round-up of Scotland's tourism industry news and views from the STA.  

  • Keep up to date with our industry news, case studies and statistics here
  • Sign up here to receive regular communication on STA activity and a monthly round-up of Scotland's tourism trends and views

Your Representation 

There are many known and unknown challenges that lie ahead this year and in the coming years but as an industry, we’ve got closer, we’re collaborating more effectively and rising to these challenges and when we speak as one voice through the STA, our policy makers listen.

We represent your voice at government level to create the best possible conditions to help your business and our tourism industry grow through regular dialogue with Ministers, key officials and public agencies.

Make sure your voice is heard through our research projects and consultations and help us shape your industry so we can collectively help Scottish tourism to flourish. 

What our members think

Here's a selection of comments from our members. Take a look at what they have to say, and if you like what you hear, get in touch!

Ways to join - become an STA member today

You can join the STA online today. This is your quickest way of connecting with us., once your application has been submitted we will be in touch to let you know how to tap into our benefits and services without delay.

If you would prefer to complete your application by email, by post or if you are unsure if the STA is right for you, please don't hesitate to get in touch with our membership team:  membership@stalliance.co.uk | 01786 459 235

Join the STA - Apply online