Being a member of the STA gives you access to Scotland's largest network of tourism businesses and other opportunities to support your business.
We understand that different businesses, associations and organisations have different needs from the STA so we are constantly developing the range of benefits we bring to you.
Expand your Networks
Each year the STA brings members together to talk tourism and access advice from experts. Connect with one of the largest network of Scotland’s tourism businesses and professionals.
Grow your Business
Take advantage of discounts and access specialised services to meet the needs of you and your business.
Inform & Share
Keep informed of all the latest tourism industry insights, data and trends. The Talker is your monthly round-up of Scotland's tourism industry news and views from the STA.
There are many known and unknown challenges that lie ahead this year and in the coming years but as an industry, we’ve got closer, we’re collaborating more effectively and rising to these challenges and when we speak as one voice through the STA, our policy makers listen.
We represent your voice at government level to create the best possible conditions to help your business and our tourism industry grow through regular dialogue with Ministers, key officials and public agencies.
Make sure your voice is heard through our research projects and consultations and help us shape your industry so we can collectively help Scottish tourism to flourish.
Here's a selection of comments from our members. Take a look at what they have to say, and if you like what you hear, get in touch!
"The Scottish Tourism Alliance is run by the tourism industry for the tourism industry. STA’s vision for tourism is highlighted in the national strategy TS2020 and has kick-started other agencies to sit up and really listen. VisitArran is proud to be part of STA - an organisation that is valued, recognised, and works at a strategic level to support and develop tourism and associated businesses in Scotland. Being part of STA means being part of something much bigger – it’s a good feeling!"
Sheila Gilmore, Executive Director,
VisitArran & The Arran Trust ALLIANCE - Tourism/Destination Group – Medium
“We joined the STA as we feel it’s important that the Scottish tourism industry has a collective voice, a way of connecting with each other and of keeping up to date with issues affecting tourism. The team at STA are very professional and are committed to doing their very best to help the Scottish tourism industry become truly world class.”
Linda M Johnston, Executive Director,
Auchrannie Leisure Ltd AFFILIATE – Large Business
“Enterprise Rent a Car Scotland joined the Scottish Tourism Alliance as a way to understand business opportunities, share different ways of doing things and understand our role as a business in making Scotland the number 1 choice for visitors. The STA offers many conferences and meetings which are a fantastic sounding board for different business ideas and a great way of networking."
Diane Mulholland, General Manager/Director Scotland and Northern Ireland,
Enterprise Rent-a-Car AFFILIATE – Xtra Large Business
“City of Glasgow College are absolutely delighted to be a member of the Scottish Tourism Alliance. It enables us to keep up to date with what is happening in our industry and also provides us a voice if required. The information provides the College an opportunity to plan for the future to support the training which will be required to support the ambitious Tourism Strategy 2020. The Talker updates which we are now being sent are an excellent addition to keep members fully up to speed.”
Willie McCurrach, Curriculum Head for Food,
Faculty of Leisure and Lifestyle,
City of Glasgow College ASSOCIATE – College/University
You can join the STA online today. This is your quickest way of connecting with us., once your application has been submitted we will be in touch to let you know how to tap into our benefits and services without delay.
If you would prefer to complete your application by email, by post or if you are unsure if the STA is right for you, please don't hesitate to get in touch with our membership team: firstname.lastname@example.org | 01786 459 235