Why join the STA

member to member offers our members join online

Be part of the Scottish tourism industry network.  

Being a member of the STA gives you access to Scotland's largest network of tourism businesses and other opportunities to support your business.


What's included with STA membership?

We understand that different businesses, associations and organisations have different needs from  the STA so we are constantly developing the range of benefits we bring to you.

Expand Your Networks 

  • Connect with other businesses at our STA events. Each year the STA brings members together to talk tourism and access advice from experts.
  • Listing in our membership directory
  • Raise your company profile through events such as our signature conference at Scottish Tourism Week, industry research sponsorship or Talker coverage.

Grow your Business

  • Boost your bottom line through on purchasing and business support services.
  • The STA is connected to thousands of tourism professionals. Take advantage of the STA's industry reach and promote your business to our members and partners.

Inform & Share

  • Keep up to date with our industry news, case studies and statistics. 
  • Regular communication on STA activity and a monthly round-up of Scotland's tourism trends and views

Your Representation 

  • We represent your industry's interests to Government through regular dialogue with Ministers, key officials and public agencies.
  • Help us shape your industry by adding your voice so we can collectively help Scottish tourism to flourish. 

What our members think

Here's a selection of comments from our members. Take a look at what they have to say, and if you like what you hear, get in touch!

Ways to join - become an STA member today

You can join the STA online today. This is your quickest way of connecting with us., once your application has been submitted we will be in touch to let you know how to tap into our benefits and services without delay.

If you would prefer to complete your application by email, by post or if you are unsure if the STA is right for you, please don't hesitate to get in touch with our membership team:  membership@stalliance.co.uk | 01786 459 235

Join the STA - Apply online