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Your Digital

q Do you want to be smarter online?

Did you know...
  • 53% of travellers said they wouldn’t book a hotel that didn’t have reviews, with the majority reading between 6-12 before making a decision. [ Ref]
  • Millennials (born between 1980 – 2000) now represent 22% of all travellers. They seek, buy, and experience travel differently to previous generations [ Ref].

By 2020, every business needs to have embraced digital. We need to be connected, mobile enabled and online bookable. We need to be smarter at doing business online, both front and back of house, making the most of efficiency savings through the use of new technologies and innovative business solutions.

 

Here are some smaller questions and lots of links to help you get you started...

blankIs your website working for you?

blankbig 5 b orange button smDigital Boost Health Check

How good are your digital skills? An easy 10 minute online survey will help you find out where technology could fit into your business and improve your performance, profits and people. Available to everyone.

How: Online survey

Provided by: Business Gateway (funded by Digital Scotland Business Excellence Partnership (DSBEP), budgets and procurement are owned by Scottish Enterprise).

VS Logo - Digital Review 200 x 200big 5 b orange button smDigital Review

Free service offered to participants of VisitScotland Quality Assurance Scheme. Following a review of your tourism website and, where possible, your website users, you will be provided with advice about the different tools available and suggestions of areas of change and improvement.

How: One-to-One advice

Provided by: VisitScotland

 

 

blankbig 5 b orange button smHow to Give Your Tourism Website an MOT

Series of tourism-related videos to help you understand if your website is performing as it should? How are your customers interacting with the site, and how could it improve the performance of your business?Available to everyone.

How: Online

Provided by: Digital Tourism Scotland (partnership of Scottish Enterprise, Highlands and Islands Enterprise, VisitScotland, Skills Development Scotland, Scottish Tourism Alliance, Business Gateway and Scottish Government)

 

blankbig 5 b orange button smUnderstanding the Digital Tourist

Online article and videos to help you make the most of new digital opportunities. Continue exploring the site after you've read the article to learn how to provide a personalised and unique experience for your visitors and engage your customers in new ways.

How: Online

Provided by: Digital Tourism Scotland (partnership of Scottish Enterprise, Highlands and Islands Enterprise, VisitScotland, Skills Development Scotland, Scottish Tourism Alliance, Business Gateway and Scottish Government.

 

 

blankbig 5 b orange button smAdvice, Case Studies & Webinars to Help You Improve Your Website

A wealth of videos and case studies from local tourism businesses and international experts on a range of topics and relevant to all tourism businesses. Sign up for the latest webinars too.

How: Online

Provided by: Highlands & Islands Enterprise/Digital Tourism Scotland (partnership of Scottish Enterprise, Highlands and Islands Enterprise, VisitScotland, Skills Development Scotland, Scottish Tourism Alliance, Business Gateway and Scottish Government.

 

blankbig 5 b orange button smIntroduction to Online Marketing Guide

Marketing your business online doesn't stop at getting your website up and running. Find out how to target a wide audience at a fraction of the cost of traditional marketing with this free AdviceLink guide.

How: Online

Provided by: VisitScotland

 

 

blankbig 5 b orange button smFree Website Listing on VisitScotland.com

Did you know that you can be listed on VisitScotland.com for free? Click here to find out how to get your listing.

How: Online

Provided by: VisitScotland

 

 

blankbig 5 b orange button smWeb Booking Engines - Some Questions to Consider

With the majority of accommodation bookings now being made online, can you afford not to have online booking for your business? This link provides some initial questions you should consider when considering which booking engine to purchase.

How: Online

Provided by: VisitScotland

 

blankCould you be using social media more effectively to boost your business?

blankGet up to Speed on Social Media

A waleth of videos and cast studies from local businesses and international experts.

How: Online

Provided by:  Highlands & Islands Enterprise

 

blankDigital Boost

A Business Gateway programme aimed at improving small and medium enterprises increase their digital skills and knowledge.

How: Online, Workshops & 1-2 Support

Provided by: Business Gateway (funded by Digital Scotland Business Excellence Partnership (DSBEP), budgets and procurement are owned by Scottish Enterprise).

 

blankDigital Tourism Scotland

Range of support specifically aimed at tourism businesses to help you make the most of new digital opportunities. Learn how to use digital technologies to provide a personalised and unique experience for your visitors and engage customers in new ways.

How: Online, Workshops & 1-1 Support

Provided by: Partnership of Scottish, Enterprise, Highlands and Islands Enterprise, VisitScotland, Skills Development Scotland, Scottish Tourism Alliance, Business Gateway and Scottish Government.

 

blankHow to Get Involved with Spirit of Scotland Campaign

Find out how you can get involved with and make the most of VisitScotland's current Spirit of Scotland campaign.

How: Online

Provided by: VisitScotland

blankTourism Business Improvement Academy

Series of videos designed to help you understand more about what you could be doing to market online.

How: Online

Provided by: Highlands & Islands Enterprise

 

 

blankCould your back-office systems by saving you more time and money?

blankDigitise your Business Processes - online guide

Two guides (entry and intermediate levels) which provide advice how to take advantage of back-office systems to make your business more efficient.

How: Online, Workshops & 1-2 Support

Provided by: Business Gateway (funded by Digital Scotland Business Excellence Partnership (DSBEP), budgets and procurement are owned by Scottish Enterprise).

 

blankDigital Tourism Scotland

Range of support specifically aimed at tourism businesses to help you make the most of new digital opportunities. Learn how to use digital technologies to provide a personalised and unique experience for your visitors and engage customers in new ways.

How: Online, Workshops & 1-1 Support

Provided by: Partnership of Scottish, Enterprise, Highlands and Islands Enterprise, VisitScotland, Skills Development Scotland, Scottish Tourism Alliance, Business Gateway and Scottish Government.

 

 

blankTourism Business Improvement Academy

11-day programme aimed at ambitious and growing businesses that recognise the need for sustainable continuous improvement. It combines tools and techniques to highlight areas where efficiencies can be made and incorporate these with cultural and behavioural change. Available to everyone. There is a charge of £450 + VAT per person.

How: Online, Workshops & 1-1 Support

Provided by: Scottish Enterprise

 

 

Professional Advice from STA Partners  Professional Specialist Advice from Scottish Tourism Alliance Partners

Sometimes you just need to ask an expert. There is no shortage of professional support available to tourism businesses. The STA relationships with a number of leading tourism specialist companies, many of which offer STA member discounts.

How: One-to-one advice

Provided by: Scottish Tourism Alliance

 

 

Case Studies

 

Unigar Cottages, Orkney

unigar

Keen to stay ahead of the competition, Stewart Wood, owner of Unigar Cottages in Orkney, successfully introduced an online booking system. Find out how this resulted in improved efficiency, earlier bookings and helped contribute to business growth. 

Read case study here

 

 

 

Knockderry House Hotel

knockderry

Digital tourism support helped the owners of award-winning Knockderry House Hotel ensure their digital strategy is fit for purpose and meets the needs of visitors. Originally built as a summer retreat in 1846 at Cove in Argyll and Bute, Knockderry House Hotel is today an award-winning boutique hotel with 15 bedrooms overlooking the beautiful coastal scenery of Loch Long and the 'Arrochar Alps’. 

Read case study here