“DAM has been working with some of the biggest names in the hospitality and leisure sector for over 10 years to build reward programmes that recruit, retain and build the best teams in the industry – the leisure industry is our world. It makes sense for us to commit our support to strengthening and growing the the tourism industry which is now acknowledged as being the most important industry in Scotland. Tourism is everyone’s business, from hotels to restaurants, shops to visitor centres and suppliers to the industry, such as DAM, and the Scottish Tourism Alliance has articulated that message in a compelling and inspiring way, particularly over the last 12 months. As Patrons, we’re proud to support the STA in its ambitions to deliver the growth strategy for tourism in Scotland, to bring more businesses from all sectors in to the tourism conversation and continue to be the leading voice for the tourism industry, representing key issues to enable future growth.” Russell Davidson, Managing Director, DAM
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