Scottish Tourism Alliance

Heritage Careers Week
2024-10-28 - 2024-11-01

The SLTN Awards 2024
2024-11-07 18:00 - 23:30 (Europe/London) | Hilton Glasgow, 1 William Street, Glasgow, G3 8HT

Save The Date: ASSC Regional Gathering - Glasgow - Elevate Your Self-Catering Business on 12th November 2024 with the latest marketing strategies and trends
2024-11-12 | Glasgow, United Kingdom

Cairngorms Business Partnership Conference - Unlocking Potential: Strategies for Growth, Safety and Engagement
2024-11-13 09:00 - 15:30 | Macdonald Aviemore Resort, Aviemore, PH22 1PN
CBP Conference 9-10am registration and networking at the Trade Stands, 10am prompt the Conference will start.
We aim to provide you with the connections, insights, tips and the know-how to implement these in your business.
Speakers – We are delighted to be joined by Mark Gallacher, Cybercrime Protection Officer for Police Scotland providing the tools to enhance your online safety and business cyber resilience. Rene Looper, Founder & Managing Director, Tuminds Social Media will guide you through a fast paced session focusing on the latest digital strategies, with practical advice on how to enhance your website’s appeal, improve SEO, engage effectively on social media and improve your online presence.
Pick 2 workshops to attend when you book – Jane Cooper, founder and Managing Director of Access & Inclusion UK will focus on practical tips to increase your share of the accessibility market, whilst improving visitor experience for all. Join Olly Davies, Head of Communications & Engagement, CNPA to discuss the importance of branding and explore how your business can make the most of the FREE resources on offer, from using the National Park logo to taking part in targeted campaigns. If you have always wanted to work with the travel trade but not sure how to start, Visit Scotland travel trade workshop is for you – Cassie McEwan, Industry Relationship Manager, VisitScotland will revisit the landscape of travel distribution market insights and trends. Andrew Storey, Birchwood Financial Planning, Partner Practice of St. James’s Place will look at how the recently announced tax changes in the Budget could affect your financial planning. For more details on the Workshops CLICK HERE.
NEW for 2024 – introducing a networking lunch in the Osprey Arena providing more opportunities to make connections, seek advice and build cross-sector relationships.
Delegate rate frozen for 2024
-Early booking day delegate rate: CBP members £40.00 + vat, non members £50.00 + vat.
-Full rate from 14.10.24: CBP members £45.00 + vat, non members £55.00 + vat.
Recycle with Reboot – Bring along your old IT equipment for recycling on the day through ReBOOT. It’s free with a secure data destruction service, takes place: 09:00-10:30.
Start the day refreshed – Special rates for delegates – Relax at Macdonald Aviemore Resort and start the day on the right note, £92.00 per person B&B, £120 with Dinner. Contact the Resort and quote ‘CBP conference 13-11-24’
Trade stands – Covered table, access to power, exhibitor listing – to secure your stand or find out more on any of the above contact Yvonne.
Please advise if you would prefer NOT to have your name/business name included in the delegate list. Photos will be taken at this event.

ASVA Annual Conference 2024
2024-11-14 | Perth Concert Hall, Mill Street, Perth, PH1 5HZ, United Kingdom

Agritourism Conference 2024
2024-11-18 - 2024-11-19 | Perth Concert Hall, Mill Street, Perth, PH1 5HZ, United Kingdom
The Scottish Agritourism Conference will take place at Perth Concert Hall on Monday 18th (full day) and Tuesday 19th (half day) November 2024.
More details to follow. Sponsorship enquiries.

Wild Scotland Autumn Conference - Expanding Our Horizons: International Trade and Nature Tourism in Scotland
2024-11-20 09:30 - 16:30 | Fishers Hotel Pitlochry, 75-79 Atholl Rd, Pitlochry, PH16 5BN
After a 5-year pause, the Wild Scotland Autumn Conference is making a grand comeback. This is an opportunity to connect, learn, and be inspired by the best minds in our industry.
Our Conference is more than just a gathering – it’s a chance to reignite your passion, gain invaluable insights and forge lasting connections with like-minded professionals. Whether you’re a seasoned veteran or a rising star.
Join us for a day filled with exciting discussions, networking opportunities and insights into Scotland’s diverse wildlife, culture and our guests. This in-person event will be held in the picturesque town of Pitlochry, providing the perfect backdrop for our gathering. Whether you’re a nature enthusiast, a conservationist, or simply curious about Scotland’s wild beauty, this conference is the place to be.
Mark your calendars and join us in celebrating your businesses and Scotland’s rich wildlife and cultural offering.
Guest speakers already confirmed as part of our programme are:
-David Symes from the Adventure Travel Trade Association who will be hosting an interactive session on ‘Developing Adventure Tourism for the International Market’. The session will be audience led and topics will include, who is your customer, working with the international travel trade and policies and procedure.
-Patrick O’Shaughnessy from VisitScotland will share the latest ways to ensure you are visible online, including modern booking systems, working with Online Travel Agents and Google Things to Do.
-Rebecca Gibson, Scottish-based outdoor writer and photographer and author of the recent Bradt Guide on Slow Travel in North East Scotland.

Scotland's Cruise Conference 2024 - What Works for Tourism
2024-11-21 10:00 - 16:00 | Glen Pavilion, Pittencrieff Park, Dunfermline, KY12 8QH
2024 has been another year of growth for cruise ship calls around Scotland’s ports, with the season extending well into November. Looking forward, 2025 promises new cruise line calls at Scottish ports, while at an industry level there is growth in both the size of vessels, and in the capacity of the luxury and expedition market. Cruise lines are looking for excursions which are ‘ungoogleable’ in Scotland, conversations on cruise in recent times have raised the question of a tourism levy.
What does this mean for Scotland’s tourism offer?
Scotland’s Cruise Conference 2024 – What Works For Tourism will consider the issues and opportunities raised for the Scottish tourism industry and local tourism businesses.
Our programme will include input from cruise lines, international cruise networks, and international industry experts. Following last year’s event, we will also explore the data which is available, and how it might help you to plan. It is also hoped to find space for some ‘speed dating’. As always, the sessions will be interactive. At these events delegates are always participants.
The conference is being held at the Glen Pavilion Pittencrieff Park, Dunfermline KY12 8QH between 10am and 4pm on Thursday 21st November 2024, and is supported by Welcome to Fife, Diageo, Lothian Buses and Forth Ports Ltd.
The attendance fee is £70 and will be invoiced prior to the event. Early bird bookings at a discounted price of £60 for those registered by Tuesday 8th October.
No cancellation refund within 14 days of the event.
The event is targeted at Tourism Networks and National Tourism Organisations, not individual businesses.
To reserve your place, please contact Peter Wilson at info@cruiseforth.com by 2nd November 2024.

Scottish Thistle Awards 2024 National Final
2024-11-21 18:00 - 23:30 | Hilton Glasgow, 1 William Street, Glasgow, G3 8HT

ARIVAL | ACTIVATE EDINBURGH 2024
2024-11-23 - 2024-11-25 | EICC, The Exchange, 150 Morrison St,, Edinburgh EH3 8EE, EH3 8EE, United Kingdom
23-25 November 2024
EICC The Exchange, 150 Morrison St,, Edinburgh EH3 8EE, United Kingdom
Join the travel experiences industry event of the year dedicated to the UK, Ireland and the Nordics region markets. At Arival | Activate Edinburgh 2024. you’ll network with industry experts and your peers from across the region, learn about the latest trends in tours, activities, and attractions and get inspired by insightful sessions on tech and marketing innovation that will help you and grow your business.

HIT Scotland Christmas Party 2024
2024-11-28 19:00 - 2024-11-29 01:00 | Crowne Plaza Hotel, Congress Road, Glasgow, G3 8QT

The Scottish Tourism Alliance Patrons and Business Leaders Christmas Social
2024-12-03 18:00 - 22:00 | The Social Hub, 15 Candleriggs Square, Glasgow, G1 1TQ, United Kingdom
Details and timings TBC.
By invitation only.

Cruise Business Seminar 2025
2025-01-29 09:30 - 12:30 | Double Tree By Hilton, North Queensferry KY11 1HP, Double Tree By Hilton, North Queensferry, KY11 1HP
Invitation
You are invited to attend a Seminar focussed on businesses who may wish to develop opportunities arising from the cruise ships which visit the Forth and the Tay each year. The focus is on businesses who have an offer that may feature as a shore excursion.
In 2025 over 130 cruise ship visits will take place, involving around 200,000 passengers and crew. Not only will cruise ship passengers be on ‘day visits’, many will be beginning or ending their cruise on the Forth or the Tay, and will require pre/post cruise accommodation or other services. Some ships stay overnight.
Are you already a cruise friendly business, operating within 90 minutes of the ports of Leith, Newhaven, South Queensferry, Rosyth or Dundee (and even Greenock)? If you would like to know more about the opportunities, or believe you have something to offer, then this seminar is for you.
The event is organised by award winning CruiseForth, a project that is entering its second decade, and will be attended by cruise excursion representatives.
Please register you interest as soon as possible, and by 8th January at the latest. NUMBERS ARE RESTRICTED AND IN 2024 WE CLOSED BOOKINGS EARLY. We normally only allow one representative per organisation.
Register by contacting Peter Wilson, CruiseForth Project Manager, as soon as possible. To allow us to cover costs there will be an attendance fee of £45, which will be invoiced in advance. (No cancellation within 7 days of the event). For those attending, who choose to advertise or renew advertising on the CruiseForth Website and App, then £10 will be deducted from the annual fee (£80) on registration or renewal.
Contact Peter Wilson on info@cruiseforth.com

HIT Scotland Talent Conference 2025
2025-02-06 09:00 - 17:00 | Voco Grand Central Hotel, Glasgow

ScotHot 2025
2025-02-26 - 2025-02-27 | SEC, Exhibition Way, Glasgow, G3 8YW, United Kingdom

The Scottish Passenger Agents' Association Presidents Dinner
2025-02-27 19:00 - 23:00 | Glasgow, United Kingdom

SCOTO Conference
2025-02-28 | Montrose

Scottish Apprenticeship Week 2025
2025-03-03 - 2025-03-07

The Scottish Tourism Alliance Parliamentary Reception
2025-03-04 18:00 - 20:00 | Scottish Parliament, EH99 1SP, United Kingdom
Kindly sponsored by the Caravan and Motorhome Club.
Details and timings TBC.
More information and registration coming soon.

Scotland's Marine Tourism Conference 2025
2025-03-05 09:00 - 17:00 | The Waterside, West Kilbride

Scottish Tourism Month 2025: The Signature Conference Workshops
2025-03-10 | EICC, The Exchange, 150 Morrison St,, Edinburgh EH3 8EE, EH3 8EE, United Kingdom
Designed to educate and engage, our two interactive workshops will give you the opportunity to explore themes crucial to the success of Scotland’s tourism and hospitality industry: Net Zero, Destination Management and Leadership, Business and Finance, and Technology. Hear from experts and those with lived experience in these core areas, before breaking out into groups to share insight and best practice with industry peers.

Scottish Tourism Month 2025: The Signature Conference Evening Gathering
2025-03-10 18:00 - 22:00 | Signet Library Edinburgh
Join us for an evening at the stunning Signet Library to celebrate Scottish Tourism Month! Enjoy the very best of Scotland’s food and drink, connect and catch up with industry peers, and settle in for enlightening stories from our special guest speakers.

Scottish Tourism Month 2025: The Signature Conference
2025-03-11 | EICC, The Exchange, 150 Morrison St,, Edinburgh EH3 8EE, EH3 8EE, United Kingdom
The flagship event of Scottish Tourism Month returns for 2025.
As always, the event will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to network with all those connected to the industry.
Whether you’re a business owner or manager, supplier or aspiring leader, this is an unmissable event, with attendees given access to the latest insights, trends and forecasts for travel and hospitality, the economy, and policy as well as an update on the progress of Scotland Outlook 2030, Scotland’s National Tourism Strategy.

Scottish Golf Tourism Week 2025 in association with Luxe Scot
2025-03-18 - 2025-03-20 | The Chester Hotel, 59-63 Queen's Rd, Aberdeen, AB15 4YP, United Kingdom
Scottish Golf Tourism Week creates a unique platform for businesses in Scotland to engage with international inbound golf tour operators through face-to-face appointments, familiarisation trips, and nightly networking sessions.
Golf tour operators from more than 30 countries travel to meet with Scottish businesses at the three-day event.
Over 100 Scottish golf businesses and 90 international tour operators take part, and it is estimated that the tour operators in attendance bring approximately 50,000 golf tourists into Scotland each year. Suppliers who attend forecast an average increase in turnover of over £215,000 across the following three years as a direct result of the new connections they built at the event.

SSDA Conference 2025
2025-03-19 | Peebles Hydro, Innerleithen Road, Peebles, Scottish Borders, Eh45 8LX

Argyll and the Isles Strategic Tourism Summit 2025
2025-03-19 09:30 - 16:30 | Corran Halls, 54 Corran Esplanade, Oban, PA34 5AB

Venture North 2025 Tourism Gathering
2025-03-26 | Royal Marine Hotel in Brora
Venture North are looking forward to hosting their annual Tourism Gathering for Caithness and Sutherland which this year will be held on Wednesday 26th March 2025 at the Royal Marine Hotel in Brora. Agenda and Speaker announcements to follow. For more information on the event contact info@venture-north.co.uk.

Perthshire Talks Tourism - 26 March 2025
2025-03-26 10:00 - 14:00 | Perth Concert Hall, Mill Street, Perth, PH1 5HZ, United Kingdom

East Lothian Talks Tourism Conference
2025-03-27 09:30 - 13:30 | The Marine, 18 Cromwell Road, North Berwick, EH39 4LZ
Visit East Lothian is hosting a free half-day conference as part of Scottish Tourism Month. An opportunity for East Lothian tourism businesses to hear from a fantastic line-up of industry experts as they share insights, trends and strategies for a sustainable and thriving tourism sector.
This event is specifically tailored to East Lothian businesses that operate directly within the tourism industry, such as attractions, accommodation providers, tour operators, retail, activity providers, hospitality, and food and drink producers.
See the full programme and register at https://eastlothiantalkstourism.eventbrite.co.uk

VisitScotland Connect 2025
2025-04-09 - 2025-04-10 | P&J Live, Aberdeen, E Burn Rd, Aberdeen, AB21 9FX, United Kingdom
Registration is now open for VisitScotland Connect, the national tourism organisation’s flagship travel trade event.
Held at P&J Live in Aberdeen on 9 and 10 April 2025, VisitScotland Connect provides eligible Scottish tourism businesses with an opportunity to showcase their products and services, make connections with the domestic and international travel trade and grow their business potential.
The 2024 event helped over 220 tourism businesses connect with almost 260 tour operators and international travel trade buyers representing 23 countries. More than 7,000 meetings took place over the two days.
If you are a trade-ready Scottish business and wish to register to attend, full details can be found at www.visitscotland.com/connect. All applications are subject to approval by VisitScotland.
