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X-WR-CALDESC:Events for Scottish Tourism Alliance
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DTSTART;TZID=Europe/London:20260629T183000
DTEND;TZID=Europe/London:20260629T203000
DTSTAMP:20260807T105811
CREATED:20260624T083356Z
LAST-MODIFIED:20260624T083356Z
UID:10000207-1782757800-1782765000@scottishtourismalliance.co.uk
SUMMARY:HIT Futures Quiz Night at W Hotel Edinburgh
DESCRIPTION:Are you a young professional looking to grow your network in Scottish hospitality? Or a manager searching for a fantastic team-building opportunity for your rising stars? \nThe HIT Scotland Futures Group is back with another exciting networking event\, this time at the W Hotel Edinburgh. \nOn Monday 29 June\, we’ll bring together the next generation of hospitality talent for an evening of relaxed networking\, great food and a little friendly competition with our quiz night at the stunning Studios at the W Hotel. \nDress Code: Casual \nTickets: Only £15 per person! \nWhat’s on the Agenda?\nWe’ve designed a relaxed\, inclusive\, and chatty environment where young professionals can truly connect. Your £15 ticket includes: \nA welcome drink on arrival \nA delicious selection of canapés \nA high-energy team quiz night with some brilliant prizes up for grabs \nPlenty of time to mix and mingle with like-minded peers \nSpaces at this stunning venue are limited\, and our Futures events always sell out fast. Grab your tickets today and let’s celebrate the incredible young talent driving Scottish hospitality forward!
URL:https://scottishtourismalliance.co.uk/event/hit-futures-quiz-night-at-w-hotel-edinburgh/
LOCATION:The Studios\, W Hotel\, Edinburgh\, 1 Saint James Square\, Edinburgh\, EH1 3AX
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2026/06/HIT-event.jpeg
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260623
DTEND;VALUE=DATE:20260626
DTSTAMP:20260807T105811
CREATED:20251216T135713Z
LAST-MODIFIED:20251216T135713Z
UID:10000203-1782172800-1782431999@scottishtourismalliance.co.uk
SUMMARY:Global Agritourism Conference
DESCRIPTION:The Global Agritourism Conference will be held in Scotland in 2026 and will be a showcase of the diversity and growth of the global agritourism sector with data\, research\, policy and personal stories providing a unique international learning opportunity for an anticipated 1000 delegates\, over 300 of which will be from Scotland and a further 300 from the wider UK. This will make GAC 2026 the largest gathering of UK Agritourism and Farm Retailers to date. The annual Scottish Agritourism Conference will be integrated into the 2026 global event. \n  \nIn addition\, we will have 50-100 scholars from all over the world with approximately 150 delegates from mainland Europe and a further 150 from the rest of the world. \n  \nWho Should Attend \n\nFarmers\, Crofters\, Estate Owners\, Professional Services\, Suppliers\, Investors\, Financiers\, Researchers\, Academics\, Students\, Policy Makers\, Politicians\, Press and other Rural & Farming Organisations\n\n  \nThe Global Agritourism Conference will provide an opportunity for: \n\nInspiration from National & International Keynote Speakers\nFirst-Class Networking and Business Development\nNew Knowledge and Insights about the sector from across the globe\nA range of Scottish Cultural Activities to be enjoyed throughout the programme\nEnjoying the best of Scotland’s farm and fishing produce during every meal\nAn extensive range of Pre & Post Conference Tours\nAttendance at any of the 6 Core Farm Learning Tours as part of the Conference Programme\n\nThis will be the only time this conference is held in the UK as it will rotate across continents in the coming years. There is a special registration discount available for those who register before 31st December 2025. Please visit www.globalagritourismconference.com for further details and to book your place.\nIf you would like to discuss any aspect of the event or are interested in group bookings or sponsorship opportunities\, please email gac2026@abbeyconferences.com.
URL:https://scottishtourismalliance.co.uk/event/global-agritourism-conference/
LOCATION:P&J Live\, Aberdeen\, E Burn Rd\, Aberdeen\, AB21 9FX\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/12/GAC-2026-Logo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260506
DTEND;VALUE=DATE:20260507
DTSTAMP:20260807T105811
CREATED:20251104T133632Z
LAST-MODIFIED:20251104T133632Z
UID:10000200-1778054400-1778086800@scottishtourismalliance.co.uk
SUMMARY:ASSC Regional Gatherings 2026
DESCRIPTION:Save the Date \nSouth of Scotland – Wednesday 18th March 2026 \nAberdeen – Wednesday 6th May 2026 \nFort William – Wednesday 4th November 2026
URL:https://scottishtourismalliance.co.uk/event/assc-regional-gatherings-2026/2026-05-06/
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/06/ASSC-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260319
DTEND;VALUE=DATE:20260320
DTSTAMP:20260807T105811
CREATED:20250715T095329Z
LAST-MODIFIED:20260107T115247Z
UID:10000189-1773878400-1773964799@scottishtourismalliance.co.uk
SUMMARY:Argyll & Isles Strategic Tourism Partnership Summit 2026
DESCRIPTION:Join tourism and hospitality professionals at the key annual gathering for everyone shaping the future of Argyll & the Isles’ visitor economy. The 2026 Summit comes at a pivotal time\, bringing our industry together to explore opportunities\, tackle shared challenges and collaborate on a sustainable future for Scotland’s Adventure Coast. \nHear from leading voices in tourism\, destination development and policy\, and take part in workshops designed to spark ideas and action. It’s a unique opportunity to connect with decision-makers\, share insights and influence how our region grows and thrives. \nPresented by the Argyll & Isles Strategic Tourism Partnership — AITC\, Argyll & Bute Council\, Loch Lomond & The Trossachs National Park\, HIE and VisitScotland. \n  \nTickets available via Humanitix – Argyll & Isles Strategic Tourism Partnership Tickets
URL:https://scottishtourismalliance.co.uk/event/argyll-isles-tourism-cooperative-conference-2026/
LOCATION:Queens Hall\, Dunoon\, 9 Argyll Street\, Dunoon\, PA23 7HH
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/07/WAAATI-LANDSCAPE-CMYK-1-scaled.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260318
DTEND;VALUE=DATE:20260319
DTSTAMP:20260807T105811
CREATED:20251104T133632Z
LAST-MODIFIED:20251104T133632Z
UID:10000199-1773792000-1773878399@scottishtourismalliance.co.uk
SUMMARY:ASSC Regional Gatherings 2026
DESCRIPTION:Save the Date \nSouth of Scotland – Wednesday 18th March 2026 \nAberdeen – Wednesday 6th May 2026 \nFort William – Wednesday 4th November 2026
URL:https://scottishtourismalliance.co.uk/event/assc-regional-gatherings-2026/2026-03-18/
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260312T093000
DTEND;TZID=Europe/London:20260312T160000
DTSTAMP:20260807T105811
CREATED:20260209T105243Z
LAST-MODIFIED:20260209T105243Z
UID:10000204-1773307800-1773331200@scottishtourismalliance.co.uk
SUMMARY:VisitArran Tourism Conference
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/visitarran-tourism-conference/
LOCATION:Brodick Hall\, Isle of Arran
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/04/Isle-of-Arran-awarded-Global-Geopark-Status-by-UNESCO.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260309
DTEND;VALUE=DATE:20260311
DTSTAMP:20260807T105811
CREATED:20250325T110126Z
LAST-MODIFIED:20250325T110126Z
UID:10000172-1773014400-1773187199@scottishtourismalliance.co.uk
SUMMARY:Scottish Tourism Month 2026: The Signature Conference
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/scottish-tourism-month-2026-the-signature-conference/
LOCATION:EICC\, The Exchange\, 150 Morrison St\,\, Edinburgh EH3 8EE\, EH3 8EE\, United Kingdom
CATEGORIES:Industry Events,STA Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2024/08/1.jpg
ORGANIZER;CN="Scottish Tourism Alliance":MAILTO:events@stalliance.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260305
DTEND;VALUE=DATE:20260307
DTSTAMP:20260807T105811
CREATED:20250325T124228Z
LAST-MODIFIED:20250410T144259Z
UID:10000175-1772668800-1772841599@scottishtourismalliance.co.uk
SUMMARY:SCOTO Community Tourism Gathering 2026
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/scoto-community-tourism-gathering-2026/
LOCATION:Glasgow\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/03/SCOTO-LOGO.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260304
DTEND;VALUE=DATE:20260305
DTSTAMP:20260807T105811
CREATED:20251023T111510Z
LAST-MODIFIED:20251023T111510Z
UID:10000197-1772582400-1772668799@scottishtourismalliance.co.uk
SUMMARY:Wild Scotland Conference
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/wild-scotland-conference/
LOCATION:Stirling Court Hotel
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2020/10/Wild-Scotland-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260303
DTEND;VALUE=DATE:20260304
DTSTAMP:20260807T105811
CREATED:20251006T135717Z
LAST-MODIFIED:20260211T140123Z
UID:10000194-1772496000-1772582399@scottishtourismalliance.co.uk
SUMMARY:Tay Country Tourism Conference 2026
DESCRIPTION:Join tourism and hospitality professionals from across Tayside and Fife for the Tay Country Tourism Conference 2026 taking place on Tuesday 3 March at the Apex City Quay Hotel in Dundee. \n  \nThis is a key event designed to inspire collaboration\, share insights\, and drive sustainable growth across our regional tourism industry. \n  \nWe’ve got an exciting agenda in store with topics such as artificial intelligence (AI) delivered by expert\, Sam Weston\, Head of AI & Marketing at 80 Days\, who will delve into how AI is transforming the travel sector and how to move with it.    \n  \nVicki Miller\, CEO of VisitScotland\, will also share the latest insights and trends shaping the tourism landscape\, joined by other industry leaders exploring destination best practices and regional collaboration.  \n  \nYou’ll also hear from innovative local businesses making a meaningful impact and enjoy valuable networking opportunities to connect with peers from across the region.  \n  \nWhether you’re new to the tourism sector or an established operator\, this is your chance to connect\, learn\, and shape the future of Tay Country tourism. \n  \nView the fully-released programme below: \n  \n\n\n\n08:30\nRegistration & Networking\n\n\n09:30\nWelcome: Caroline Warburton\, Destination Development Director\, VisitScotland and Alistair Heather as host for the day\n\n\n \nTHE BIG PICTURE\n\n\n09:45\n‘Capitalising on the Transformation Economy – Scotland’s Competitive Advantage’ Vicki Miller\, CEO\, VisitScotland\n\n\n10:00\n‘The Visitor Economy – the Icelandic Way’. Jóhannes Þór Skúlason\, Managing Director\, Icelandic Travel Industry Association\n\n\n10:25\nIn Conversation (Q&A) with Vicki and Jóhannes – Alistair Heather\n\n\n \nBUSINESS SHOWCASE\n\n\n10:45\nJillian McEwan\, Co-founder\, Lunan Bay Farm\, Scottish Regenerative Cashmere & Goat Experiences.\nRachael Loughlan\, Festival Co-ordinator\, Pittenweem Arts Festival\n\n\n11.10\nMorning Break – Networking & Refreshments\n\n\n11:30\nChris Rowley\, Owner & Executive Chef\, Ballintaggart Farm\nKim Cameron\, Founder\, Gin Bothy\nDale Simpson\, General Manager\, Malmaison Dundee\nTricia Fox\, CEO\, Cunningly Good Group & Marketing Lead for The Enchanted Forest\nCraig Cameron\, Estate Factor\, Teasses Estate\nAshleigh Pink\, Commercial Director\, Dundee Heritage Trust\nQ&A\n\n\n12:30\nLunch\n\n\n \nTHE FUTURE IS BRIGHT\n\n\n13:30\n‘Scotland’s Theatre in the Hills’. Dougie Cameron\, Interim CEO\, Pitlochry Festival Theatre\n\n\n13:45\n‘Eden Project Scotland: Coming to Dundee’. Andy Jasper\, Group CEO\, Eden Project\n\n\n13:55\n‘Inclusive Tourism: A Lived Experience Perspective’. Carrie-Ann Lightley\, Writer\, Speaker & Content Creator\n\n\n14:20\n‘Preparing your tourism business for the age of AI’. Sam Weston\, Head of AI & Marketing\, 80 Days\n\n\n14:50\nClosing Remarks\n\n\n15:00\nConference Closes
URL:https://scottishtourismalliance.co.uk/event/regional-tourism-conference-2026/
LOCATION:Apex City Quay Hotel & Spa\, Dundee\, 1 West Victoria Dock Road\, Dundee\, DD1 3JP
CATEGORIES:Industry Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T113000
DTEND;TZID=Europe/London:20260210T183000
DTSTAMP:20260807T105811
CREATED:20251007T113132Z
LAST-MODIFIED:20251007T113132Z
UID:10000196-1770723000-1770748200@scottishtourismalliance.co.uk
SUMMARY:ETAG 26 Conference
DESCRIPTION:Join ETAG and industry colleagues at the ETAG Conference 2026 \nETAG are delighted to be hosting ETAG 2026 at the Edinburgh Futures Institute. \nIt will kick off with a Networking Lunch\, giving you the chance to catch up with colleagues and make new contacts. \nThe Networking Lunch will be followed by a great line up of speakers providing their insights and expertise on the current key issues and hot topics in tourism. \nThe much loved ‘Spotlight Sessions’ will be back with updates from a range of exciting updates on tourism developments and projects across the city. \nYou’ll have the chance to continue discussions with friends and colleagues at a post-conference networking reception\, thanks to sponsorship from The Edinburgh University Hospitality Collection. \nFull Programme details will be announced shortly. \nBook now to take advantage of our Early Bird ticket offer\, which is available for a limited time only! \nETAG Conference 2026 Supporters:\n#ETAG26 will be delivered with the generous support of The University of Edinburgh Hospitality Collection\, VisitScotland\, Lothian\, Anderson Live Productions and Blendology. \nN.B. This event is aimed at Edinburgh tourism and hospitality businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately\, can’t offer places to students.
URL:https://scottishtourismalliance.co.uk/event/etag-26-conference/
LOCATION:Edinburgh Futures Institute\, The University of Edinburgh\, 1 Lauriston Place\, Edinburgh\, EH3 9EF
CATEGORIES:Industry Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251202
DTEND;VALUE=DATE:20251203
DTSTAMP:20260807T105811
CREATED:20250908T154340Z
LAST-MODIFIED:20251006T141242Z
UID:10000192-1764633600-1764719999@scottishtourismalliance.co.uk
SUMMARY:Scotland’s Cruise Conference 2025 - What Works For Tourism 2nd December 2025
DESCRIPTION:Scotland’s Cruise Conference 2025 – What Works for Tourism – will take place in Dundee on 2nd December 2025\, bringing together insights from all sectors of the industry and tourism partners. It is the opportunity for you to participate in the discussion\, learn of the trends\, hear from those who make the connections happen\, and learn about what can be expected in the coming years. \nOur programme will include input from cruise lines\, international cruise networks\, and international industry experts. It is also hoped to find space for some ‘speed dating’. As always\, the sessions will be interactive. At these events delegates are always participants.
URL:https://scottishtourismalliance.co.uk/event/scotlands-cruise-conference-2025-what-works-for-tourism-2nd-december-2025/
LOCATION:dundee
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/09/cruise.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251127
DTEND;VALUE=DATE:20251128
DTSTAMP:20260807T105811
CREATED:20241218T105037Z
LAST-MODIFIED:20241218T105314Z
UID:10000162-1764201600-1764287999@scottishtourismalliance.co.uk
SUMMARY:Scottish Agritourism Conference 2025
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/scottish-agritourism-conference-2025/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2024/12/Scottish-Agritourism-Website-Events-Calendar.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260807T105811
CREATED:20250506T104247Z
LAST-MODIFIED:20250506T104247Z
UID:10000182-1764028800-1764115199@scottishtourismalliance.co.uk
SUMMARY:British Holiday & Home Parks Association Members Conference
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/british-holiday-home-parks-association-members-conference/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/05/BHHPALogo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251119
DTEND;VALUE=DATE:20251120
DTSTAMP:20260807T105811
CREATED:20250327T094421Z
LAST-MODIFIED:20250327T094421Z
UID:10000177-1763510400-1763596799@scottishtourismalliance.co.uk
SUMMARY:ASVA Annual Conference 2025
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/asva-annual-conference-2025/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/03/asva-logo-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251112T100000
DTEND;TZID=Europe/London:20251112T150000
DTSTAMP:20260807T105811
CREATED:20251028T152233Z
LAST-MODIFIED:20251028T152405Z
UID:10000198-1762941600-1762959600@scottishtourismalliance.co.uk
SUMMARY:XP Hospitality
DESCRIPTION:XP Edinburgh is a chance to step out of the day-to-day and connect with people facing the same pressures and opportunities. \nYou’ll hear from industry experts\, creative thinkers\, and peers who know the realities of modern hospitality. Sessions are designed to spark ideas\, share stories\, and give you practical takeaways you can put to work. \nIt’s relaxed\, free to attend\, and focused on what matters most: useful conversations\, fresh perspectives\, and building connections that last.
URL:https://scottishtourismalliance.co.uk/event/xp-hospitality/
LOCATION:The Place Hotel\, Edinburgh\, 34-38 York Place\, Edinburgh\, EH13HU
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/10/holidaymaker-logo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251103T131500
DTEND;TZID=Europe/London:20251103T170000
DTSTAMP:20260807T105811
CREATED:20251006T141019Z
LAST-MODIFIED:20251006T141019Z
UID:10000195-1762175700-1762189200@scottishtourismalliance.co.uk
SUMMARY:ASSC REGIONAL GATHERING OF 2025 - "GREEN IS THE NEW GOLD"
DESCRIPTION:Your roadmap to resilience in Scottish self-catering \nTickets:\n\nASSC Members – Free (use your exclusive member promo code)\nNon-Members – £25 + booking fee\nGet your tickets here\n\nAre you a self-catering operator\, industry professional\, or associated business in Scotland’s tourism sector? Don’t miss this essential afternoon of networking\, knowledge-sharing\, and sector-focused exhibitors – tailored specifically for Scotland’s self-catering community. \nHosted by Fiona Campbell MBE\, Chief Executive of the Association of Scotland’s Self-Caterers (ASSC)\, the Gathering will bring together operators\, partners\, and policy experts to explore practical\, actionable ways to build resilience\, embrace responsibility\, and shape the future of Scottish tourism. \nExpect thought-provoking panels\, interactive discussion\, and meaningful connections with peers across the sector – all designed to leave you inspired\, informed\, and ready to take your business forward. \nWhat to Expect\n✔️ Networking Opportunities – Connect with fellow self-catering operators\, industry experts\, and ASSC partners. \n✔️ Exhibitor Showcase – Explore services and solutions designed to support self-catering businesses. \n✔️ Expert-Led Panels & Presentations – Gain valuable insights and take away practical tools for resilience and growth. \nKey Sessions at the Event\n💬 State of the Nation Update delivered by Fiona Campbell MBE\, setting the scene for the challenges and opportunities ahead. \n💬 Panel Discussion 1: Green is the New Gold – What It Really Means to Be a Responsible Self-Catering Business led by Melanie Allen\, Director of SCOTO\, with contributions from Booking.com\, Loch Ken Eco Bothies\, and the ASSC. Explore what responsible tourism means in practice\, from visitor expectations to achievable actions for operators. \n💬 Panel Discussion 2: Tourism at a Crossroads – Regulation\, Resilience\, and the Road Ahead\, chaired by Fiona Campbell MBE\, with expert perspectives from WYM Rating\, Burness Paull\, and Jackie Baillie MSP. A focused look at the key pressures shaping the sector – including Short-Term Let Regulations\, Non-Domestic Rates\, the Visitor Levy\, and climate action – with practical strategies for resilience. \n💬 Live Q&A with Fiona Campbell MBE: Your opportunity to put questions directly to the ASSC Chief Executive. \nWhy Attend?\n\nUnderstand the policies and regulations shaping Scottish tourism.\nDiscover actionable steps to become a more responsible and competitive self-catering operator.\nBuild stronger networks with peers\, sector leaders\, and suppliers.\nLeave with clear\, practical takeaways to strengthen your business and prepare for the future.\n\nSupporting Local Communities through ASSC Regional Gatherings  \nAs part of the Association of Scotland’s Self-Caterers commitment to the communities we visit\, and in line with our objectives around responsible tourism\, the ASSC is proud to support Start Up Stirling at our upcoming Regional Gathering in Stirling.  \nSince 1994\, Start Up Stirling has been providing vital assistance to local people in crisis – from operating food banks and rural delivery services\, to offering Home Starter Packs and running weekly Community Hubs that help tackle loneliness and isolation.  \nFor the event\, we encourage everyone to bring along non-perishable food items and / or a cash donation to support this essential service as we move into the winter months and navigate challenging times together.
URL:https://scottishtourismalliance.co.uk/event/assc-regional-gathering-of-2025-green-is-the-new-gold/
LOCATION:Albert Halls\, Dumbarton Rd\, Stirling\, FK8 2QL
CATEGORIES:Industry Events
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251008T103000
DTEND;TZID=Europe/London:20251008T233000
DTSTAMP:20260807T105811
CREATED:20250820T115318Z
LAST-MODIFIED:20250820T115318Z
UID:10000191-1759919400-1759966200@scottishtourismalliance.co.uk
SUMMARY:Hospitality Apprenticeship Scotland Charity Golf Event
DESCRIPTION:This exclusive event promises not only a fantastic golfing experience but also warm hospitality\, friendly competition\, and the chance to make a real difference fundraising for Hospitality Apprenticeship Scotland. \nEvent Schedule: \n10:30am | Arrival with breakfast rolls\, tea and coffee \n12pm | Shotgun start (18 holes) \n6pm | Enjoy a two-course dinner\, followed by a charity raffle with prizes to be won. \n  \n£500 per team \nThe entry fee and all monies raised on the day will help fund future HAS activities \nFor more information please email \nesther.wells@stalliance.co.uk \nSpaces are limited. \nLuxury Spa experience available for non-golfers attending
URL:https://scottishtourismalliance.co.uk/event/hospitality-apprenticeship-scotland-charity-golf-event/
LOCATION:Mar Hall Golf & Spa Resort\, Earl of Mar Estate\, Bishopton\, PA7 5NW
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/06/Mar-Hall-Golf-Day-Website-.png
ORGANIZER;CN="Scottish Tourism Alliance":MAILTO:events@stalliance.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251003T180000
DTEND;TZID=Europe/London:20251003T233000
DTSTAMP:20260807T105811
CREATED:20250624T083129Z
LAST-MODIFIED:20250624T083129Z
UID:10000187-1759514400-1759534200@scottishtourismalliance.co.uk
SUMMARY:Highlands and Islands Thistle Awards Gala Dinner & Awards Ceremony
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/highlands-and-islands-thistle-awards-gala-dinner-awards-ceremony/
LOCATION:Drumossie Hotel\, Old Perth Road\, Inverness\, IV2 5BE
CATEGORIES:Awards,Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/06/HITA.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251002T103000
DTEND;TZID=Europe/London:20251002T143000
DTSTAMP:20260807T105811
CREATED:20250107T142030Z
LAST-MODIFIED:20250728T095544Z
UID:10000163-1759401000-1759415400@scottishtourismalliance.co.uk
SUMMARY:Scottish Tourism Alliance AGM\, Seminar & Networking Lunch
DESCRIPTION:09:45 – 10:25 – AGM Registration | Tea & Coffee | Networking\n10:30 – 11:00 – AGM \n10:45 – 11:00 – Seminar & Networking Lunch Registration\n11:10 – 13:15 – Seminar \n13:15 – 14:30 – Lunch & Networking
URL:https://scottishtourismalliance.co.uk/event/scottish-tourism-alliance-agm/
LOCATION:The Social Hub\, 15 Candleriggs Square\, Glasgow\, G1 1TQ\, United Kingdom
CATEGORIES:STA Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2024/08/1.jpg
ORGANIZER;CN="Scottish Tourism Alliance":MAILTO:events@stalliance.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20251001T080000
DTEND;TZID=Europe/London:20251031T170000
DTSTAMP:20260807T105811
CREATED:20250911T085928Z
LAST-MODIFIED:20250911T085928Z
UID:10000193-1759305600-1761930000@scottishtourismalliance.co.uk
SUMMARY:East Lothian Business Month 1st-31st October
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/east-lothian-business-month-1st-31st-october/
LOCATION:East Lothian\, John Muir House\, EH41 3HA\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/09/melcc-elc-invest-east-lothian.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250919
DTEND;VALUE=DATE:20250920
DTSTAMP:20260807T105811
CREATED:20250410T145529Z
LAST-MODIFIED:20250522T151303Z
UID:10000180-1758240000-1758326399@scottishtourismalliance.co.uk
SUMMARY:Aberdeen City and Shire Thistle Awards
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/aberdeen-city-and-shire-thistle-awards-2/
LOCATION:The Chester Hotel\, 59-63 Queen's Rd\, Aberdeen\, AB15 4YP\, United Kingdom
CATEGORIES:Awards,Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/04/Untitled-design-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250916T104500
DTEND;TZID=Europe/London:20250916T120000
DTSTAMP:20260807T105811
CREATED:20250820T114215Z
LAST-MODIFIED:20250908T130808Z
UID:10000190-1758019500-1758024000@scottishtourismalliance.co.uk
SUMMARY:STA x HotelPartner Webinar: Driving Success in Scotland's Hospitality & Accommodation Sector
DESCRIPTION:The hotel market in Scotland has seen mixed performance this year\, driven largely by an increase in supply in the capital. While Edinburgh remains a strong market\, the growth in hotel stock — alongside a noticeable slowdown in the domestic audience\, greater price sensitivity\, and a reduction in short-term let accommodation — has created tougher year-on-year comparisons. Other regions across Scotland\, however\, have continued to perform well\, supported by steady demand and major events such as Oasis and AC/DC shows bringing strong peaks in occupancy. \nInternational investors continue to be attracted to the country and are driving an exuberant transactions market\, which is set to grow further this year and is seen as a focal point for significant capital deployment. \nWhile the outlook for the strong pipeline of hotels remains positive\, particularly in the luxury segment\, the industry faces a series of headwinds\, including the confirmed tourism levies in Edinburgh (5% for all bookings made for stays from July 2026 onwards\, for reservations made from 1st October 2025) and Aberdeen (7% from April 2027)\, as well as an ongoing skills shortage. These factors are placing pressure on profits and Scotland’s ability to remain competitive as a leading tourist destination. \nThe Scottish Tourism Alliance (STA) is delighted to once again be partnering with HotelPartner\, a trusted market leader in revenue management and distribution services for the hospitality and tourism industry\, to explore the solutions available to Scottish hoteliers to ensure that the market can continue to thrive. \nWhether you operate a luxury hotel\, a budget accommodation\, a boutique property\, or a youth hostel\, this webinar will share accessible and actionable advice on tackling challenges such as the skills shortage\, optimising performance\, and making the most effective use of technology in your operations. \nDiscussion Points: \n\nWhat factors are driving the growing interest from investors in the Scottish hotel market?\nWhy is the sector attracting so much capital\, in what segments and is it sustainable?\nWhat is the current outlook for hotel development in the country and how will this affect performance?\nHow can hotels manage their performance as supply booms and investors demand continued strong performance?\nHow might the upcoming 5% levy on overnight accommodation\, due in January 2027\, impact hotel profitability and tourist demand?\nIn what ways is the ongoing skills shortage affecting Scotland’s competitiveness as a tourist destination? How can they be addressed using technology?\nWhat role does technology play in addressing wider operational challenges?\nWhat are the core components of an effective revenue management strategy in today’s Scottish hotel market?\nHow can hoteliers drive demand?\nWhat metrics should hoteliers track regularly to ensure revenue management and distribution strategies are effective and agile?\n\nSpeakers: \nRobert Holland\, Managing Director UK & Ireland\, HotelPartner Revenue Management \nHotelPartner are a technology enabled outsourced revenue service which started in Switzerland in 2006 and now has circa 500 clients across Europe but primarily in Switzerland\, Germany & Austria. We started in the UK in 2017 and our portfolio now includes hotels stretching from Aberdeen to Jersey. His formative years in hospitality took him across Europe with stints at some of the finest hotels\, coupled with studies at Cornell in upstate New York. With a focus on F&B\, Robert eventually went on to run his own restaurants in SW London – Balham & Fulham\, which I sold in 2012. Robert was then fortunate enough to be welcomed back into hotels in 2010 by Robin Sheppard of Bespoke Hotels where he stayed for 7 years\, rising to the role of Regional Operations Manager responsible for two hotels in central London. \nDavid Orr\, CEO\, Resident Hotels \nDavid has a track record of successful development and value creation in the hotel sector\, co-founding CEO of City Inn that became Mint in 2010. By developing a new hotel brand from scratch in an Edinburgh office at 8 St Andrew Square\, to two of the most successful hotels in Europe ever\, 2700 rooms and 1500 careers\, David has a unique track record in brand invention\, property development\, hotel operations\, customer advocacy and value creation. Earlier in his career\, David was a partner in a property advisory company where he led recovery of commercial property assets and advised blue chip clients on landmark development and investment projects. David conceived and ‘drew up’ the concept and initiated the Harvey Nichols flagship into Edinburgh. David is Chairman at Fraser Giles Partnership a Hospitality\, Travel and Leisure Executive Search business\, a Trustee at Sparks the children’s medical research charity and retains active connections in the ‘Arts’ world. At Mint hotel David oversaw the creation of more than 40 active Arts partnerships between the hotels and local and National arts organisations. \nAndrew Renouf\, Director\, AR Hospitality Consulting \nAR Hospitality Consulting was founded in 2023 by Andrew Renouf\, a hospitality professional with over 30 years’ experience in operations and consultancy. After a 20-year career in hospitality operations and ownership\, managing four-star hotels\, conference centres and restaurants\, Andrew joined the Hotels team at Avison Young (then GVA) Edinburgh in 2011. \nFollowing promotion to Director in 2015\, Andrew led the Hotel Consultancy team in Scotland and has been client lead on numerous development\, acquisition and other advisory projects across Scotland and the UK\, for both private and public sector clients. \nAR Hospitality Consulting specializes in market and feasibility studies for all types of hospitality developments and acquisitions\, operational and strategic performance reviews for trading assets\, and advising local authorities on market need / capacity and delivering hotel developments. \nAndrew’s extensive operational and consulting experience adds significant value to any project with robust modelling informed by a comprehensive understanding of market trends and demand dynamics. Andrew is also very well connected to all the major brands\, operators and funders active in the sector \nNeil Farren\, Director of Customer Success\, HotStats \nNeil started his hotel career at Jurys Inns in Edinburgh as a staff supervisor\, with various promotions to management roles including Night Manager\, Accommodation Manager\, F&B Manager\, Front Office then Rooms Division Manager. He then joined the pre-opening team of Jurys Inn Glasgow as Room Revenue Manager. \nHe then joined the Hotel Systems Support Team at Hilton’s corporate office in Glasgow before transferring to their global deployment team for their new OnQ PMS software. \nFollowing the completion of the project\, he left Hilton and joined the Patio Hotel in Aberdeen\, later rename to Doubletree by Hilton Aberdeen City Centre. \nAfter returning hotel to Ayrshire\, Neil joined McMillan Hotels as their Group Revenue Manager before establishing a successful consultancy in revenue management and technology advisory services. \nNeil has been with HotStats since August 2022 and is passionate about supporting hotels large or small to achieve the very best results.
URL:https://scottishtourismalliance.co.uk/event/sta-x-hotelpartner-webinar-driving-success-in-scotlands-hospitality-accommodation-sector/
LOCATION:Online\, United Kingdom
CATEGORIES:Industry Events,STA Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/08/Webinar-promotion-templates-2.png
ORGANIZER;CN="Scottish Tourism Alliance":MAILTO:events@stalliance.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250911T181500
DTEND;TZID=Europe/London:20250911T233000
DTSTAMP:20260807T105811
CREATED:20250410T145233Z
LAST-MODIFIED:20250522T151621Z
UID:10000179-1757614500-1757633400@scottishtourismalliance.co.uk
SUMMARY:Central and East Thistle Awards
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/central-and-east-thistle-awards/
LOCATION:EICC\, The Exchange\, 150 Morrison St\,\, Edinburgh EH3 8EE\, EH3 8EE\, United Kingdom
CATEGORIES:Awards,Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/04/Untitled-design-6.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250719
DTEND;VALUE=DATE:20250723
DTSTAMP:20260807T105811
CREATED:20250522T121756Z
LAST-MODIFIED:20250522T130339Z
UID:10000186-1752883200-1753228799@scottishtourismalliance.co.uk
SUMMARY:The Tall Ship Races: Aberdeen 2025
DESCRIPTION:Aberdeen has a rich history with the tall ships races\, hosting the incredible fleet in 1991 and 1997.\n\n\n\n\n\n\n\nWe are excited to welcome the Tall Ships Races back to Aberdeen in July 2025. Hundreds of thousands of people will descend on the city for four days of celebrating\, sharing culture\, and international friendships at Europe’s largest free family event. \nThe Tall Ships Races 2025 will take the majestic Tall Ships fleet through the English Channel and North Sea to Le Havre\, Dunkerque\, Aberdeen\, Kristiansand and Esbjerg.
URL:https://scottishtourismalliance.co.uk/event/the-tall-ship-races-aberdeen-2025/
LOCATION:Aberdeen\, Aberdeen\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/05/Untitled-design-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250705T120000
DTEND;TZID=Europe/London:20250705T160000
DTSTAMP:20260807T105811
CREATED:20250522T120927Z
LAST-MODIFIED:20250522T130452Z
UID:10000185-1751716800-1751731200@scottishtourismalliance.co.uk
SUMMARY:Scottish National Whisky Festival: Inverness
DESCRIPTION:The Scottish National Whisky Festival is back! \n– Sample hundreds of incredible whiskies from world-renowned distilleries & independent bottlers \n– Explore exciting guest spirits and experimental flavours \n– Indulge in tantalising cocktail pop-ups from world class mixologists \n– Enjoy live music and seminars tailored to each city \n– Take home a bottle of something special from the festival whisky shop\, courtesy of expert partner retailers \n– Discover *Scotland’s whisky festival*
URL:https://scottishtourismalliance.co.uk/event/scottish-national-whisky-festival-inverness/
LOCATION:Eden Court Theatre\, Bishops Road\, Inverness\, IV3 5SA\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/05/Untitled-design-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250605T160000
DTEND;TZID=Europe/London:20250605T200000
DTSTAMP:20260807T105811
CREATED:20250522T115055Z
LAST-MODIFIED:20250522T115055Z
UID:10000183-1749139200-1749153600@scottishtourismalliance.co.uk
SUMMARY:ZAG Conference 2025: Why beauty matters
DESCRIPTION:ZAG returns with the theme ‘Why Beauty Matters’\, featuring inspiring speakers who explore beauty’s impact on our lives. Hear from Daryl Fielding\, behind Dove’s iconic ‘Campaign for Real Beauty’; Michael Timmons\, charity leader at Playlist for Life\, on how music unlocks emotional memories in dementia sufferers; Dr. Elaine Cook\, on the power of beautiful\, inspirational spaces to inspire young minds; and Ben Wilson\, the street artist transforming discarded chewing gum into unexpected urban art.  \nHosted by The Union\, delves into how beauty shapes communities and challenges perceptions\, sparking bold conversations and fresh perspectives. 
URL:https://scottishtourismalliance.co.uk/event/zag-conference-2025-why-beauty-matters/
LOCATION:Union House\, Edinburgh
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/05/ZAG-Conference-The-Union-2025.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250515T173000
DTEND;TZID=Europe/London:20250515T233000
DTSTAMP:20260807T105811
CREATED:20250120T135043Z
LAST-MODIFIED:20250120T135936Z
UID:10000166-1747330200-1747351800@scottishtourismalliance.co.uk
SUMMARY:8th Annual Scottish Prestige Hotel Awards in association with Innis and Gunn
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/8th-annual-scottish-prestige-hotel-awards-in-association-with-innis-and-gunn/
LOCATION:Double Tree by Hilton Glasgow Central\, 36 Cambridge Street\, Glasgow\, G2 3HN
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/01/Scottish-Hotel-Awards-Innis-Gunn-V2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250514T133000
DTEND;TZID=Europe/London:20250514T170000
DTSTAMP:20260807T105811
CREATED:20250429T085056Z
LAST-MODIFIED:20250429T085056Z
UID:10000181-1747229400-1747242000@scottishtourismalliance.co.uk
SUMMARY:Adapting and Thriving Amidst Regulation\, Tourism Trends and Economic Pressures
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/adapting-and-thriving-amidst-regulation-tourism-trends-and-economic-pressures/
LOCATION:The Kingsmills Hotel\, Inverness\, Culcabock Rd\, Inverness\, IV2 3LP\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/04/General-Graphic.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20250502T093000
DTEND;TZID=Europe/London:20250502T160000
DTSTAMP:20260807T105811
CREATED:20250324T112744Z
LAST-MODIFIED:20250324T112744Z
UID:10000171-1746178200-1746201600@scottishtourismalliance.co.uk
SUMMARY:The Scottish Country Sports Tourism Conference 2025
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/the-scottish-country-sports-tourism-conference-2025/
LOCATION:Blair Castle\, Blair Castle & Gardens\, Pitlochry\, Perthshire\, PH18 5TL\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/03/Scottish-Country-Sports-Tourism-Conference-.jpg
END:VEVENT
END:VCALENDAR