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X-WR-CALDESC:Events for Scottish Tourism Alliance
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20251125
DTEND;VALUE=DATE:20251126
DTSTAMP:20260808T003624
CREATED:20250506T104247Z
LAST-MODIFIED:20250506T104247Z
UID:10000182-1764028800-1764115199@scottishtourismalliance.co.uk
SUMMARY:British Holiday & Home Parks Association Members Conference
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/british-holiday-home-parks-association-members-conference/
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/05/BHHPALogo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20251127
DTEND;VALUE=DATE:20251128
DTSTAMP:20260808T003624
CREATED:20241218T105037Z
LAST-MODIFIED:20241218T105314Z
UID:10000162-1764201600-1764287999@scottishtourismalliance.co.uk
SUMMARY:Scottish Agritourism Conference 2025
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/scottish-agritourism-conference-2025/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2024/12/Scottish-Agritourism-Website-Events-Calendar.png
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20251202
DTEND;VALUE=DATE:20251203
DTSTAMP:20260808T003624
CREATED:20250908T154340Z
LAST-MODIFIED:20251006T141242Z
UID:10000192-1764633600-1764719999@scottishtourismalliance.co.uk
SUMMARY:Scotland’s Cruise Conference 2025 - What Works For Tourism 2nd December 2025
DESCRIPTION:Scotland’s Cruise Conference 2025 – What Works for Tourism – will take place in Dundee on 2nd December 2025\, bringing together insights from all sectors of the industry and tourism partners. It is the opportunity for you to participate in the discussion\, learn of the trends\, hear from those who make the connections happen\, and learn about what can be expected in the coming years. \nOur programme will include input from cruise lines\, international cruise networks\, and international industry experts. It is also hoped to find space for some ‘speed dating’. As always\, the sessions will be interactive. At these events delegates are always participants.
URL:https://scottishtourismalliance.co.uk/event/scotlands-cruise-conference-2025-what-works-for-tourism-2nd-december-2025/
LOCATION:dundee
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/09/cruise.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260210T113000
DTEND;TZID=Europe/London:20260210T183000
DTSTAMP:20260808T003624
CREATED:20251007T113132Z
LAST-MODIFIED:20251007T113132Z
UID:10000196-1770723000-1770748200@scottishtourismalliance.co.uk
SUMMARY:ETAG 26 Conference
DESCRIPTION:Join ETAG and industry colleagues at the ETAG Conference 2026 \nETAG are delighted to be hosting ETAG 2026 at the Edinburgh Futures Institute. \nIt will kick off with a Networking Lunch\, giving you the chance to catch up with colleagues and make new contacts. \nThe Networking Lunch will be followed by a great line up of speakers providing their insights and expertise on the current key issues and hot topics in tourism. \nThe much loved ‘Spotlight Sessions’ will be back with updates from a range of exciting updates on tourism developments and projects across the city. \nYou’ll have the chance to continue discussions with friends and colleagues at a post-conference networking reception\, thanks to sponsorship from The Edinburgh University Hospitality Collection. \nFull Programme details will be announced shortly. \nBook now to take advantage of our Early Bird ticket offer\, which is available for a limited time only! \nETAG Conference 2026 Supporters:\n#ETAG26 will be delivered with the generous support of The University of Edinburgh Hospitality Collection\, VisitScotland\, Lothian\, Anderson Live Productions and Blendology. \nN.B. This event is aimed at Edinburgh tourism and hospitality businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately\, can’t offer places to students.
URL:https://scottishtourismalliance.co.uk/event/etag-26-conference/
LOCATION:Edinburgh Futures Institute\, The University of Edinburgh\, 1 Lauriston Place\, Edinburgh\, EH3 9EF
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/10/ETAG-CONFERENCE-2026-Hero-scaled.jpg
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260303
DTEND;VALUE=DATE:20260304
DTSTAMP:20260808T003624
CREATED:20251006T135717Z
LAST-MODIFIED:20260211T140123Z
UID:10000194-1772496000-1772582399@scottishtourismalliance.co.uk
SUMMARY:Tay Country Tourism Conference 2026
DESCRIPTION:Join tourism and hospitality professionals from across Tayside and Fife for the Tay Country Tourism Conference 2026 taking place on Tuesday 3 March at the Apex City Quay Hotel in Dundee. \n  \nThis is a key event designed to inspire collaboration\, share insights\, and drive sustainable growth across our regional tourism industry. \n  \nWe’ve got an exciting agenda in store with topics such as artificial intelligence (AI) delivered by expert\, Sam Weston\, Head of AI & Marketing at 80 Days\, who will delve into how AI is transforming the travel sector and how to move with it.    \n  \nVicki Miller\, CEO of VisitScotland\, will also share the latest insights and trends shaping the tourism landscape\, joined by other industry leaders exploring destination best practices and regional collaboration.  \n  \nYou’ll also hear from innovative local businesses making a meaningful impact and enjoy valuable networking opportunities to connect with peers from across the region.  \n  \nWhether you’re new to the tourism sector or an established operator\, this is your chance to connect\, learn\, and shape the future of Tay Country tourism. \n  \nView the fully-released programme below: \n  \n\n\n\n08:30\nRegistration & Networking\n\n\n09:30\nWelcome: Caroline Warburton\, Destination Development Director\, VisitScotland and Alistair Heather as host for the day\n\n\n \nTHE BIG PICTURE\n\n\n09:45\n‘Capitalising on the Transformation Economy – Scotland’s Competitive Advantage’ Vicki Miller\, CEO\, VisitScotland\n\n\n10:00\n‘The Visitor Economy – the Icelandic Way’. Jóhannes Þór Skúlason\, Managing Director\, Icelandic Travel Industry Association\n\n\n10:25\nIn Conversation (Q&A) with Vicki and Jóhannes – Alistair Heather\n\n\n \nBUSINESS SHOWCASE\n\n\n10:45\nJillian McEwan\, Co-founder\, Lunan Bay Farm\, Scottish Regenerative Cashmere & Goat Experiences.\nRachael Loughlan\, Festival Co-ordinator\, Pittenweem Arts Festival\n\n\n11.10\nMorning Break – Networking & Refreshments\n\n\n11:30\nChris Rowley\, Owner & Executive Chef\, Ballintaggart Farm\nKim Cameron\, Founder\, Gin Bothy\nDale Simpson\, General Manager\, Malmaison Dundee\nTricia Fox\, CEO\, Cunningly Good Group & Marketing Lead for The Enchanted Forest\nCraig Cameron\, Estate Factor\, Teasses Estate\nAshleigh Pink\, Commercial Director\, Dundee Heritage Trust\nQ&A\n\n\n12:30\nLunch\n\n\n \nTHE FUTURE IS BRIGHT\n\n\n13:30\n‘Scotland’s Theatre in the Hills’. Dougie Cameron\, Interim CEO\, Pitlochry Festival Theatre\n\n\n13:45\n‘Eden Project Scotland: Coming to Dundee’. Andy Jasper\, Group CEO\, Eden Project\n\n\n13:55\n‘Inclusive Tourism: A Lived Experience Perspective’. Carrie-Ann Lightley\, Writer\, Speaker & Content Creator\n\n\n14:20\n‘Preparing your tourism business for the age of AI’. Sam Weston\, Head of AI & Marketing\, 80 Days\n\n\n14:50\nClosing Remarks\n\n\n15:00\nConference Closes
URL:https://scottishtourismalliance.co.uk/event/regional-tourism-conference-2026/
LOCATION:Apex City Quay Hotel & Spa\, Dundee\, 1 West Victoria Dock Road\, Dundee\, DD1 3JP
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/10/BRAND-496-email-header-600px-x-240px.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260304
DTEND;VALUE=DATE:20260305
DTSTAMP:20260808T003624
CREATED:20251023T111510Z
LAST-MODIFIED:20251023T111510Z
UID:10000197-1772582400-1772668799@scottishtourismalliance.co.uk
SUMMARY:Wild Scotland Conference
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/wild-scotland-conference/
LOCATION:Stirling Court Hotel
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2020/10/Wild-Scotland-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260305
DTEND;VALUE=DATE:20260307
DTSTAMP:20260808T003624
CREATED:20250325T124228Z
LAST-MODIFIED:20250410T144259Z
UID:10000175-1772668800-1772841599@scottishtourismalliance.co.uk
SUMMARY:SCOTO Community Tourism Gathering 2026
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/scoto-community-tourism-gathering-2026/
LOCATION:Glasgow\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/03/SCOTO-LOGO.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260309
DTEND;VALUE=DATE:20260311
DTSTAMP:20260808T003624
CREATED:20250325T110126Z
LAST-MODIFIED:20250325T110126Z
UID:10000172-1773014400-1773187199@scottishtourismalliance.co.uk
SUMMARY:Scottish Tourism Month 2026: The Signature Conference
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/scottish-tourism-month-2026-the-signature-conference/
LOCATION:EICC\, The Exchange\, 150 Morrison St\,\, Edinburgh EH3 8EE\, EH3 8EE\, United Kingdom
CATEGORIES:Industry Events,STA Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2024/08/1.jpg
ORGANIZER;CN="Scottish Tourism Alliance":MAILTO:events@stalliance.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260312T093000
DTEND;TZID=Europe/London:20260312T160000
DTSTAMP:20260808T003624
CREATED:20260209T105243Z
LAST-MODIFIED:20260209T105243Z
UID:10000204-1773307800-1773331200@scottishtourismalliance.co.uk
SUMMARY:VisitArran Tourism Conference
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/visitarran-tourism-conference/
LOCATION:Brodick Hall\, Isle of Arran
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/04/Isle-of-Arran-awarded-Global-Geopark-Status-by-UNESCO.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260318
DTEND;VALUE=DATE:20260319
DTSTAMP:20260808T003624
CREATED:20251104T133632Z
LAST-MODIFIED:20251104T133632Z
UID:10000199-1773792000-1773878399@scottishtourismalliance.co.uk
SUMMARY:ASSC Regional Gatherings 2026
DESCRIPTION:Save the Date \nSouth of Scotland – Wednesday 18th March 2026 \nAberdeen – Wednesday 6th May 2026 \nFort William – Wednesday 4th November 2026
URL:https://scottishtourismalliance.co.uk/event/assc-regional-gatherings-2026/2026-03-18/
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/06/ASSC-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260319
DTEND;VALUE=DATE:20260320
DTSTAMP:20260808T003624
CREATED:20250715T095329Z
LAST-MODIFIED:20260107T115247Z
UID:10000189-1773878400-1773964799@scottishtourismalliance.co.uk
SUMMARY:Argyll & Isles Strategic Tourism Partnership Summit 2026
DESCRIPTION:Join tourism and hospitality professionals at the key annual gathering for everyone shaping the future of Argyll & the Isles’ visitor economy. The 2026 Summit comes at a pivotal time\, bringing our industry together to explore opportunities\, tackle shared challenges and collaborate on a sustainable future for Scotland’s Adventure Coast. \nHear from leading voices in tourism\, destination development and policy\, and take part in workshops designed to spark ideas and action. It’s a unique opportunity to connect with decision-makers\, share insights and influence how our region grows and thrives. \nPresented by the Argyll & Isles Strategic Tourism Partnership — AITC\, Argyll & Bute Council\, Loch Lomond & The Trossachs National Park\, HIE and VisitScotland. \n  \nTickets available via Humanitix – Argyll & Isles Strategic Tourism Partnership Tickets
URL:https://scottishtourismalliance.co.uk/event/argyll-isles-tourism-cooperative-conference-2026/
LOCATION:Queens Hall\, Dunoon\, 9 Argyll Street\, Dunoon\, PA23 7HH
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/07/WAAATI-LANDSCAPE-CMYK-1-scaled.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260506
DTEND;VALUE=DATE:20260507
DTSTAMP:20260808T003624
CREATED:20251104T133632Z
LAST-MODIFIED:20251104T133632Z
UID:10000200-1778054400-1778086800@scottishtourismalliance.co.uk
SUMMARY:ASSC Regional Gatherings 2026
DESCRIPTION:Save the Date \nSouth of Scotland – Wednesday 18th March 2026 \nAberdeen – Wednesday 6th May 2026 \nFort William – Wednesday 4th November 2026
URL:https://scottishtourismalliance.co.uk/event/assc-regional-gatherings-2026/2026-05-06/
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/06/ASSC-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260623
DTEND;VALUE=DATE:20260626
DTSTAMP:20260808T003624
CREATED:20251216T135713Z
LAST-MODIFIED:20251216T135713Z
UID:10000203-1782172800-1782431999@scottishtourismalliance.co.uk
SUMMARY:Global Agritourism Conference
DESCRIPTION:The Global Agritourism Conference will be held in Scotland in 2026 and will be a showcase of the diversity and growth of the global agritourism sector with data\, research\, policy and personal stories providing a unique international learning opportunity for an anticipated 1000 delegates\, over 300 of which will be from Scotland and a further 300 from the wider UK. This will make GAC 2026 the largest gathering of UK Agritourism and Farm Retailers to date. The annual Scottish Agritourism Conference will be integrated into the 2026 global event. \n  \nIn addition\, we will have 50-100 scholars from all over the world with approximately 150 delegates from mainland Europe and a further 150 from the rest of the world. \n  \nWho Should Attend \n\nFarmers\, Crofters\, Estate Owners\, Professional Services\, Suppliers\, Investors\, Financiers\, Researchers\, Academics\, Students\, Policy Makers\, Politicians\, Press and other Rural & Farming Organisations\n\n  \nThe Global Agritourism Conference will provide an opportunity for: \n\nInspiration from National & International Keynote Speakers\nFirst-Class Networking and Business Development\nNew Knowledge and Insights about the sector from across the globe\nA range of Scottish Cultural Activities to be enjoyed throughout the programme\nEnjoying the best of Scotland’s farm and fishing produce during every meal\nAn extensive range of Pre & Post Conference Tours\nAttendance at any of the 6 Core Farm Learning Tours as part of the Conference Programme\n\nThis will be the only time this conference is held in the UK as it will rotate across continents in the coming years. There is a special registration discount available for those who register before 31st December 2025. Please visit www.globalagritourismconference.com for further details and to book your place.\nIf you would like to discuss any aspect of the event or are interested in group bookings or sponsorship opportunities\, please email gac2026@abbeyconferences.com.
URL:https://scottishtourismalliance.co.uk/event/global-agritourism-conference/
LOCATION:P&J Live\, Aberdeen\, E Burn Rd\, Aberdeen\, AB21 9FX\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/12/GAC-2026-Logo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260629T183000
DTEND;TZID=Europe/London:20260629T203000
DTSTAMP:20260808T003624
CREATED:20260624T083356Z
LAST-MODIFIED:20260624T083356Z
UID:10000207-1782757800-1782765000@scottishtourismalliance.co.uk
SUMMARY:HIT Futures Quiz Night at W Hotel Edinburgh
DESCRIPTION:Are you a young professional looking to grow your network in Scottish hospitality? Or a manager searching for a fantastic team-building opportunity for your rising stars? \nThe HIT Scotland Futures Group is back with another exciting networking event\, this time at the W Hotel Edinburgh. \nOn Monday 29 June\, we’ll bring together the next generation of hospitality talent for an evening of relaxed networking\, great food and a little friendly competition with our quiz night at the stunning Studios at the W Hotel. \nDress Code: Casual \nTickets: Only £15 per person! \nWhat’s on the Agenda?\nWe’ve designed a relaxed\, inclusive\, and chatty environment where young professionals can truly connect. Your £15 ticket includes: \nA welcome drink on arrival \nA delicious selection of canapés \nA high-energy team quiz night with some brilliant prizes up for grabs \nPlenty of time to mix and mingle with like-minded peers \nSpaces at this stunning venue are limited\, and our Futures events always sell out fast. Grab your tickets today and let’s celebrate the incredible young talent driving Scottish hospitality forward!
URL:https://scottishtourismalliance.co.uk/event/hit-futures-quiz-night-at-w-hotel-edinburgh/
LOCATION:The Studios\, W Hotel\, Edinburgh\, 1 Saint James Square\, Edinburgh\, EH1 3AX
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2026/06/HIT-event.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261104
DTEND;VALUE=DATE:20261105
DTSTAMP:20260808T003624
CREATED:20251104T133632Z
LAST-MODIFIED:20251104T133632Z
UID:10000201-1793779200-1793811600@scottishtourismalliance.co.uk
SUMMARY:ASSC Regional Gatherings 2026
DESCRIPTION:Save the Date \nSouth of Scotland – Wednesday 18th March 2026 \nAberdeen – Wednesday 6th May 2026 \nFort William – Wednesday 4th November 2026
URL:https://scottishtourismalliance.co.uk/event/assc-regional-gatherings-2026/2026-11-04/
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/06/ASSC-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261112
DTEND;VALUE=DATE:20261113
DTSTAMP:20260808T003624
CREATED:20260616T090125Z
LAST-MODIFIED:20260616T090125Z
UID:10000206-1794441600-1794527999@scottishtourismalliance.co.uk
SUMMARY:ASVA Conference 2026
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/asva-conference-2026/
LOCATION:Perth Concert Hall\, Mill Street\, Perth\, PH1 5HZ\, United Kingdom
ATTACH;FMTTYPE=image/png:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/03/asva-logo-2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20261118
DTEND;VALUE=DATE:20261119
DTSTAMP:20260808T003624
CREATED:20260312T152326Z
LAST-MODIFIED:20260312T152326Z
UID:10000205-1794960000-1795046399@scottishtourismalliance.co.uk
SUMMARY:Scotland’s Cruise Conference 2026
DESCRIPTION:Scotland’s Cruise Conference 2026 will be held in the Trades Halls\, Glasgow on Wednesday 18th November. More information will be provided in good time\, but you are invited to Save the Date in your calendar. \n  \nMore information from info@cruiseforth.com
URL:https://scottishtourismalliance.co.uk/event/scotlands-cruise-conference/
LOCATION:Trade Halls\, Glasgow
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2026/03/cruise-scaled.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270304
DTEND;VALUE=DATE:20270306
DTSTAMP:20260808T003624
CREATED:20250325T124449Z
LAST-MODIFIED:20250410T144556Z
UID:10000176-1804118400-1804291199@scottishtourismalliance.co.uk
SUMMARY:SCOTO Community Tourism Gathering 2027
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/scoto-community-tourism-gathering-2027/
LOCATION:Oban\, Oban\, Argyll & Bute\, PA34\, United Kingdom
CATEGORIES:Industry Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2025/03/SCOTO-LOGO.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270323
DTEND;VALUE=DATE:20270324
DTSTAMP:20260808T003624
CREATED:20250325T110411Z
LAST-MODIFIED:20250409T111629Z
UID:10000173-1805760000-1805846399@scottishtourismalliance.co.uk
SUMMARY:The Signature Conference Breakfast & Workshops
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/sta-signature-conference-breakfast-workshops/
LOCATION:Crowne Plaza Hotel\, Congress Road\, Glasgow\, G3 8QT
CATEGORIES:Industry Events,STA Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2024/08/1.jpg
ORGANIZER;CN="Scottish Tourism Alliance":MAILTO:events@stalliance.co.uk
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20270324
DTEND;VALUE=DATE:20270325
DTSTAMP:20260808T003624
CREATED:20250325T110706Z
LAST-MODIFIED:20250325T110706Z
UID:10000174-1805846400-1805932799@scottishtourismalliance.co.uk
SUMMARY:STA Signature Conference Evening Gathering
DESCRIPTION:
URL:https://scottishtourismalliance.co.uk/event/sta-signature-conference-evening-gathering/
LOCATION:Crowne Plaza Hotel\, Congress Road\, Glasgow\, G3 8QT
CATEGORIES:Industry Events,STA Events
ATTACH;FMTTYPE=image/jpeg:https://scottishtourismalliance.co.uk/wp-content/uploads/2024/08/1.jpg
ORGANIZER;CN="Scottish Tourism Alliance":MAILTO:events@stalliance.co.uk
END:VEVENT
END:VCALENDAR