The STA embarked upon a rebranding project in 2019 with creative agency, The Union who guided us through a process which made us take a long hard look at our organisation and ask ourselves questions like ‘Why do we exist’, ‘What do we want to achieve?’ and ‘What’s our ambition?’
We refined our Mission, Vision and Values and created a new visual identity for the STA.
The organisation has grown in size and stature over the last few years and our new identity symbolises the strength of connection and bold ambition in working with our large and diverse membership to help shape the future of Scotland’s tourism industry.
It’s simple, clean looking and impactful and we very much hope that you will be proud to display your new STA Membership logo on your website and any marketing material you produce to show your pride in connection to the STA as a Member or Patron.
Guidelines
Please download and read the brand guidelines on logo usage.
STA logos
PNG:
STA core logo (colour)
STA core logo (white – blue background for viewing)
STA Member logo
STA Patron logo