In partnership with Scottish Government, the Scottish Tourism Alliance has launched a brand new campaign to address the current staffing crisis within Scotland’s tourism industry, a crisis caused by the impact of Covid-19 and the workforce shortage resulting from Brexit.
The aim of the campaign is twofold:
- To support your business in recruiting talent for the diverse range of positions which are currently available.
- To inspire young people to play an important role in the recovery of Scotland’s valuable tourism and hospitality industry, by choosing a job within the sector.
The initiative, funded by the Scottish Government and supported by a range of organisations and charities, highlights the exciting and varied opportunities which hospitality offers.
This new campaign will show young people just how exciting and varied these opportunities are, to help businesses like yours secure the staff you need, now that the sector has reopened.
The campaign also showcases the unique benefits of working within Scotland’s tourism and hospitality sector, namely that careers in tourism give young people unrivalled scope to meet people, travel and that no two days are ever the same.
The campaign will run from July 5 to August 15 and is supported by the Scottish Tourism Alliance, Skills Development Scotland, Springboard, HIT Scotland, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise and South of Scotland Enterprise.
How can you help?
As part of the campaign we would ask that all tourism businesses in Scotland list your vacancies, part-time and permanent on all levels (FREE) on the Careerscope jobs portal. The jobs will then be available to all Careerscope users and those with profiles will be matched to suitable advertisements. And we’d encourage you, as far as possible, to list the roles as flexible and not requiring experience, to encourage applications from more young people.
How can you get involved?
As well as making sure your current vacancies are listed on the Careerscope portal, we’re calling on all partners and tourism and hospitality businesses to get involved by sharing the campaign on your own social channels with the hashtag #DoWhatYouLove.
To support you, we have a range of resources for you to use.
Each resource listed below is accompanied by a link to download campaign imagery.
