The Scottish Tourism Alliance is privileged to have the strongest tourism network in Scotland, and we’re committed to strengthening relationships and promoting collaboration to offer the best possible support to the hospitality and tourism industry.
Last updated: 13/07/2026
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SCOTLAND OUTLOOK 2023
Scotland’s future tourism strategy
LATEST NEWS
Join our mailing list to receive our fortnightly STA Newsletter Update and stay up-to-date on key events, research and policy announcements here.
If you’re a Member of an STA Association, you are also eligible to receive our monthly Members, Patrons and Supporters Newsletter which shares important updates on the work of the Scottish Tourism Alliance, our policy agenda and UK and Scottish Government activity. If you’d like to be added to our mailing list, please contact communications@stalliance.co.uk. If you’re not a member of the STA or one of our member associations, find out more about joining the STA network here.
STAY CONNECTED
INDUSTRY UPDATES
Industry News: Old Course Hotel Announces Tom Kerridge and Hebridean Baker for Autumn Chef Series Events
Industry News: Riddell Graham Completes Tenure as Scottish Agritourism Chair
Industry News: Uncle Bob’s charity cycle 2026 raises over £15,000
Member news: Timberbush Executive Launches New Luxury Golf Tour Offering, Showcasing Bespoke Golf Journeys Across Scotland
Industry News: BLOC+ celebrates 25 years of serving food with 50% off food every Sunday in August
Industry News: easyJet announces new flights from Aberdeen to Belfast International
STA News: Scottish Tourism Alliance calls for close monitoring as Edinburgh visitor levy comes into effect
Member News: Glasgow Airport and BA Cityflyer launch direct flights to San Sebastián
STA PATRONS & SUPPORTERS
With thanks to our Patron and Supporter organisations, each of whom play a valuable part in helping to support and grow Scotland’s tourism industry.
