Scotland’s Tourism Industry Conference 2021
Thank you so much to everyone who joined us at the event at the EICC in November 2021 and online.
We welcomed more than 1000 of you for two jam packed days of fresh insights, inspiration, some much needed reconnection and a lot of fun!
We have a selection of speaker presentations to download here.
There were too many golden nuggets of inspiration to detail here so we’ve pulled together a Top 10 Inspirational Highlights and if there’s anything else you want to cast your mind back over, have a flick through the recording and speaker slides.
Thank you all so much again for making this a truly memorable event and to the teams at ASVA and HIT (Hospitality Industry Trust) for being such brilliant, fun partners to work with in delivering the event.
Our Top 10 Inspirational Highlights
“Everyone has the ability to be extraordinary. The skills that you need to be extraordinary are all learnable.” – Jane Rennie, The Extraordinary Training Company
“You create the backdrop to people’s happiest memories – what an amazing opportunity. It’s the little things that people remember, the detail that makes the difference between a good review and an excellent one. That’s why your teams are SO important.” Bernard Donoghue, ASVA
“You need to keep agile, stay flexible, and keep your mind on the end goal – don’t get too caught up in the day-to-day.” – Barbara Smith, MD Scotland Brand Homes – Diageo
“Storytelling should run throughout the whole of your business. It improves the visitor experience and it can be powerful, bring success and profitability and create loyalty.” – Bala McAlinn, Managing Director – Complete Works
“It doesn’t matter how big or small you play your part, it’s the sum of what we all do that will help us get to Net Zero.” – Jo Hendrickx, Founder – Greener Guest and Travel Without Plastic
‘Whatever’s happening, just keep moving forward’ – Paul Easto, CEO Wilderness Scotland
“The opportunities for Scotland are immense and I salute your resilience. Stay agile!” – Simon Calder, Travel Journalist
“You can do anything you want in the world. I started with nothing. Be better than your excuses.”- John Davidson, Former SAS soldier
“Work and life is just a big bowl of Rice Crispies. If you don’t get stuck in and enjoy, it’ll turn to mush. Devour it. Top it up if you have to or chuck some sugar on. Sometimes you just have to put that sugar on to avoid a bitter tasting mush”. – Gavin Oattes, Owner & Director – Tree of Knowledge
“Just act, start now. As a wise colleague of mine often says: don’t let perfection get in the way of good!” – Aileen Lamb, Tourism Manager – Scottish Enterprise
We look forward to bringing you more events – online and in real life in 2022!