Scotland’s Next Tourism Strategy Update – February
The launch of Scotland’s future tourism strategy and headline actions will take place at the STA Signature Conference.
The morning of 4th March will mark the dawning of a new era not only for Scotland’s tourism industry, but for every person who lives in and visits Scotland. The time for our industry to change and adapt has arrived.
The future strategy has been developed in equal partnership between the STA, Scottish Government, its public agencies and industry over the past 18 months – over 2500 stakeholders have contributed to its development.
It’s vision? Scotland – we will be the world leader in 21st century tourism.
It is now more important than ever that we create the very best memories for everyone who visits and experiences all that Scotland has to offer with no long-term damage to our environment, destinations or the people who live here.
Our current and future challenges are well known to us, however we have many opportunities ahead. Tourism is acknowledged as having a significant role in delivering Scotland’s wider economic strategy – it cuts across every sector.
However, this strategy goes beyond that. It will look to enrich the lives of those who live here and visit us; it will protect and preserve our places, with Scotland’s tourism industry acting as pioneers for delivering responsible tourism.
We have so much to look forward to in delivering success, not only for Scotland’s tourism sector but for our entire nation, creating a better country for us to live and work in, and for the world to visit.
We have a vision of every person living in Scotland being inspired by tourism and experiencing the benefits of tourism today and for many years to come.
If you haven’t bought your ticket to attend the STA Signature Conference and be in the room for this milestone moment, please book today as tickets have almost sold out and we only have a few days to go.
You can get your tickets here.
