SCOTLAND: CHAMPION – CONNECT – INVEST
STA’s MAY 7th HOLYROOD ELECTION MANIFESTO
On Thursday, 2nd October 2025, the STA’s Scottish Election Manifesto for 2026 was launched at the latest Annual General Meeting.
As the largest member organisation for tourism and hospitality businesses in Scotland and the leading voice for the sector, The STA asks the next Scottish Government and all political parties to put the tourism and hospitality sector at the forefront of their efforts to champion, connect and invest in jobs and growth for Scotland.
We now ask everyone in the industry to embrace and amplify our manifesto asks – share our manifesto far and wide and help us bring to life why delivering on these asks will benefit your businesses and your communities.
We look forward to sharing our second wave of campaigning activity towards the end of year and working with you to ensure that championing, protecting and investing in the tourism and hospitality sector is made a top priority in the next Scottish Parliament.
Holyrood Election – MSP Video Series
View our election video series where we have invited all political parties to share how they would support Scotland’s tourism and hospitality sector. The industry is a major economic driver, and clear commitments are essential as we look to the future.
Hear from Scottish Labour, Scottish National Party (SNP), Scottish Greens, Scottish Conservatives, Scottish Liberals, and Reform UK Scotland.