The STA Executive Board

The Board is responsible for the governance of STA Ltd, setting the strategic direction of the organisation and representing the industry on key strategic issues.

Rebecca Brooks

Chair, STA & Managing Director of Abbey UK, Director/Owner of the Abbey Group

Martyn Wilson

Head of Commercial, The Royal Edinburgh Military Tattoo

Geoff Ellis

CEO, DF Concerts & Events

Rob Wicks

Managing Director, P&J Live

Stephen McGowan

Partner and Head of Licensing (Scotland), TLT Solicitors

Ian Stokes

Hotelier and Hospitality Man

Jane McFadzean

Senior Director, Global Sustainability, Trip.com Group

Emma Simpson

Group People Director, Gleneagles & Estelle

Fiona MacConnacher

Vice Chair, STA & Director of Policy and Public Affairs, Historic Houses

Alex McKie

Group Managing Director, Fusion Group of Companies

Alex Borland

CREDIT STRATEGY, INSIGHT, AND INNOVATION - VIRGIN MONEY/NATIONWIDE GROUP

Michael Golding

CEO, ASVA

Clare Winskill

Owner, Coruisk House / Co-Chair, Institute of Directors Highlands and Islands / Executive Chair of NC500 Ltd

Marshall Dallas

Marshall Dallas

Founder and Chief Executive of The Beo Partnership, Partner, Think Hospitality

John Henderson

John Henderson

Founder & owner, Born in Scotland

Scott Inglis

Scott Inglis

Director at Luxury Textiles

September 2025

If you wish to view minutes from previous meetings, please email mail@stalliance.co.uk

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