Press release: Cumberland Building Society joins the Scottish Tourism Alliance as an official supporter

Cumberland Building Society is delighted to announce it has joined forces with the Scottish Tourism Alliance (STA), the largest member organisation for tourism businesses in Scotland.

The move will enable Cumberland Building Society to further support hospitality businesses across Scotland at a crucial time as the sector faces the aftermath of the pandemic.

Alasdair Swan, Senior Commercial Manager at Cumberland Building Society said:

“We are pleased to be collaborating with the STA and are looking forward to working with them to champion the long-term success of the tourism industry in Scotland”.

Scott McKerracher, Head of Commercial at Cumberland Building Society, added: “It’s more important than ever for the organisations that serve the hospitality sector to work collaboratively to support businesses in helping them to recover from the effects of the pandemic and to thrive once again. We hope our partnership with the STA will help us to do just that”.

Marc Crothall, Chief Executive of the Scottish Tourism Alliance, commented: “We’re absolutely delighted to welcome the Cumberland Building Society into the Scottish Tourism Alliance’s family as an official supporter. Having the commitment of such a well-respected financial organisation, especially at a time when the industry is seeking to bounce back from the past two years, is hugely welcomed.

“The sector has many challenges still to overcome but there are many opportunities too. I am sure that the advice and benefits that the Cumberland Building Society are able to extend to our far-reaching membership will be very welcomed and will appeal to many. We look forward to nurturing a strong relationship with Scott and his team in the weeks and months to come.”

For more information visit the Cumberland Building Society website here.