Support from STA Patron Transatlantic Translations Group: Why translate your website?

Did you know that 85% of the Scottish Tourism Alliance’s members’ websites are only available in English?

Ahead of the summer season, STA Patron and leading translation company, Transatlantic Translations Group, has shared insights on how translating a website, or even only key parts, can positively impact your business, enhance visitors’ experiences, and may not be as expensive as you think, with the extra visitors it generates more than covering this investment.

Why Translate Your Website? 

Tourism in Scotland continues to grow, attracting visitors from around the globe. By translating your website into multiple languages, you can:

Expand your reach – A multilingual website allows you to cater to a broader audience and connect with tourists from various countries. That can lead to increased engagement and bookings.

Improve user experience – Offering website content in a visitor’s native language makes it easier for them to navigate your site and understand your offerings. That can lead to more extended site visits, higher conversion rates, and greater customer satisfaction.

Showcase inclusivity – Embracing linguistic diversity demonstrates your commitment to inclusivity and cultural understanding. That builds trust and loyalty among international visitors.

With Transatlantic Translations Group, translating your website can be quick, efficient, and cost-effective.

For a complete website review and to discuss the languages most appropriate for your target audiences, please get in touch with the team at Transatlantic Translations Group. You can reach them by email at LaurenM@TTGtranslates.com. In Scotland, you can phone them on (0131) 3416188. Or visit their dedicated Scottish Tourism Alliance member’s web page here.