STA Members News: Tour Partner Group Announces Leadership Transition and JacTravel Rebrand

Tour Partner Group today announces that Karen Robertson has transitioned into the role of Managing Director, UK & Ireland Groups, marking a significant leadership milestone alongside the official rebrand of JacTravel into Tour Partner Group.

Karen’s appointment reflects both the continued growth of Tour Partner Group and the strength of the JacTravel legacy within the wider organisation. Having served as Managing Director of JacTravel since 2018, Karen brings extensive leadership experience and a proven track record of commercial and operational success.

Her move into the UK & Ireland Groups leadership role ensures continuity, stability and experienced leadership at a pivotal time for the business, while carrying forward over 50 years of JacTravel expertise into the next chapter under the unified Tour Partner Group brand.

Paul Maine, Chief Executive Officer of Tour Partner Group, commented:

“Karen is an exceptional leader with deep knowledge of both our business and our markets. She is also a highly respected people leader who truly understands the culture, values and teams that make this organisation what it is. Her appointment provides continuity at a critical moment for the UK & Ireland Groups and ensures the division has the leadership required to build on recent progress and move forward with confidence as part of Tour Partner Group.”

The rebrand of JacTravel into Tour Partner Group represents a natural evolution for the business, bringing its specialist destination management brands together under one cohesive identity. This strengthens Tour Partner Group’s positioning in the global B2B travel market, while retaining the destination expertise, service ethos and long-standing client and supplier partnerships that continue to underpin the business.

Karen Robertson, Managing Director, UK & Ireland Groups, added:

“This transition is an exciting step forward for both the business and our people. JacTravel has a proud history, and its DNA remains firmly at the heart of Tour Partner Group. Rebranding under Tour Partner Group allows us to move forward with clarity and confidence, while continuing to deliver the same high standards of service, expertise and partnership our clients and suppliers expect.”

Karen is supported by a highly experienced leadership and management team, combining long-standing Tour Partner Group specialists with senior leaders who have grown through JacTravel.