Exclusive feature in The Herald for STA Members

As part of the STA’s partnership with The Herald, the publication has extended the opportunity for a selection of our Members to be featured in a Q & A style feature each month for the next year.  The features have been running since May in the Business section of the paper and also online. 

This package includes:

• Monthly Half Page Q&A in The Herald Broadsheet
• Monthly Q&A content uploaded onto the ‘Business HQ’ section of www.heraldscotland.com
• Monthly Co-branded Herald Facebook post driving traffic to online content

The cost for a feature like this is normally £3500, however since you are an STA Member, and we have such a strong relationship with the publication, we have negotiated a substantial discount on your behalf. The cost to you would therefore be £1000 + VAT.  (Please remember if you are an association that is a member of the STA, you can share this with your members too!)

An important aspect of the coverage is that the Herald has key journalists on the commercial editorial team who have a good understanding of the Scottish tourism industry as well as the challenges and opportunities that currently exist.  We have had many conversations with journalists from The Herald and always feel thoroughly comfortable that that knowledge and understanding of our industry is there and forms an important part of the context around the articles we’ve been featured in over the past few years.

This is a fantastic opportunity to showcase your business, to talk about the opportunities and challenges that exist for you with your sector and contribute an interesting and informative business piece to the publication.

You can view some of these Member features here.

Kat Brogan, Managing Director at Mercat Tours, tells us why they are members of the STA

Andy Adam of Bruce Stevenson, tells us why they are members of the STA

One Island, Two Distilleries – the evolution of whisky tourism on the Isle of Arran

If you are interested, or you have any questions, please get in touch with Mhairi Clarke, Communications Director of the STA to indicate your interest and she will get back in touch with you to chat through in further detail.