Absence makes the heart grow fonder – VisitScotland Campaign

A message of support and hope

“We’re putting all our efforts into responding to the unprecedented challenges facing our industry as a result of COVID-19. Our goal is to ensure that tourism rebounds to become one of the most successful sectors of the Scottish economy once more.

While many countries are in lockdown with travel restrictions in place, we wanted to send a message of support and hope to our friends around the world and assure them that, whilst they can’t visit just now, we will still be here with a warm welcome for them when the time is right.

Today we’ve launched a new heart-warming film for our visitors near and far, encouraging fans of Scotland to share their love for the country.

We recognise the tourism industry has been hit extremely hard by the COVID-19 situation and whilst we’re already working with you to look at a recovery plan once the timing is appropriate, we’re hopeful the strong emotion people have for Scotland across the globe will help a little in this very difficult time.

Post-COVID-19, we’ll work with you to drive tourism recovery to ensure that Scotland’s tourism businesses are ready to welcome our international and domestic visitors once again.”

Kind regards

Malcolm Roughead OBE
Chief Executive, VisitScotland